Senior Director, Marketing Analytics

About the Role

We are establishing a new Global Marketing Analytics function. The Sr. Director, Marketing Analytics will connect key business insights, consumer trends, financial insights, and KPIs to brand and market strategies. This role drives long-term strategic planning by increasing visibility of sales trends through regular reporting, analyses, and market research, informing marketing strategy, innovation, and marcom teams. The position oversees all data sources, ensures data validity, and provides consumer purchase trend visibility through accessible reporting and tools. It also executes strategic business analyses, sizes product opportunities, aligns with financial goals, and oversees ad-hoc market research. This global department head role is heavily cross-functional, collaborating with marketing, finance, operations, and local markets to ensure measurable success.

Responsibilities

• Proactively lead the department as a representative of Global Marketing, driving thought leadership on how data and analytics support business strategies and SVP initiatives.
• Develop a reporting strategy for internal and external reports, including retail sales reporting, NPD/Beauté rankings, market share tracking, new launch performance, and category mix of business.
• Partner with Sr. Director, Global Marketing Strategy to support long-term planning strategies and processes.
• Collaborate with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
• Develop a Global Marketing scorecard for performance metrics across all markets and drive KPIs on performance marketing in alignment with the Director of MarComs.
• Support U.S. and China markets with market-specific insights on business, competitive, and performance marketing.
• Create data visualization and storytelling to support marketing presentations to executive leadership and LVMH Leadership.
• Provide a data-driven point of view on ambitions for new products, promotions, categories, benefit territories, and total business using internal and external insights.
• Monitor sell-in and sell-through trends to provide ongoing input on SKU productivity and portfolio management, aligning global and regional teams on assortment strategy.
• Proactively analyze the business in creative ways to provide insights across categories, regions, retailers, and functions.
• Spearhead bi-annual competitive pricing analysis and develop processes for new product pricing and price changes to meet Global Finance business model needs.
• Supervise market research efforts required to answer key business questions.
• Partner with key cross-functional leaders and the Executive Team to provide analytics support as needed.
• Train global and regional teams on viewing and using new reporting and data visualization tools (Power BI).
• Translate marketing and business needs into data requirements for IT systems teams.
• Mentor and develop two direct reports to build functional, management, and leadership skill sets.

Requirements

• 12-15 years of experience in analytics with multidimensional data sets, tools, interfaces, and visualization, including problem-solving, performance marketing, ROI analysis, and strategy building through data insights.
• Prior experience in management consulting or banking preferred.
• Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL).
• Proven experience translating retail sales trends into thoughtful insights.

Qualifications

You have:

• Consumer-centric mindset: Build relationships with consumers through heartfelt generosity.
• Proactive approach: Lead in methodology and anticipate needs, proposing value-add solutions.
• Agility: Anticipate and champion change.
• Collaborative spirit: Communicate and dream with others.
• Growth mindset: Seek opportunities that offer the chance to be a curious creator.
• Accountability: Take ownership of actions and responsibilities.
• Strategic thinking: Implement new ideas from data and insights to create the unexpected.
• Results-driven: A relentless pursuit to achieve business objectives, drive revenue, and contribute to organizational success.
• Optimism: Maintain a “Sky’s the Limit” mindset.

Physical Requirements

• Must be able to remain in a stationary position for an average of 7.5 hours per day.
• Light to moderate lifting may be required.
• Regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Benefits

• Training & Development and Culture:
  • Fresh and LVMH-sponsored trainings and workshops for personal and professional development.
  • Opportunities for networking and building relationships within the LVMH community and network.
  • Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups.
• Mental Health Support:
  • Free professional consultation, referrals, and counseling through the Employee Assistance Program (EAP).
  • Free 24/7 confidential mental health support.
• Paid Time Off and Flexibility:
  • Flexible paid time off policy inclusive of Summer Fridays.
• Fertility and Family Planning:
  • Fertility services, maternity and newborn support, adoption and surrogacy assistance, including cryopreservation when part of fertility treatment.
  • Paid parental leave (inclusive of maternity, paternity, adoption, surrogacy) at eligibility.
  • Travel and lodging for those who can’t access care locally.
  • Back-up dependent care and tutoring.
• Fresh and LVMH ‘Perks’ and Discounts:
  • Fresh in-store discounts and gratis.
  • LVMH Group Friends and Family Sales across all divisions (Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.).
  • Pre-tax commuter benefits through Wage Works.
  • Additional health club discounts, sporting/entertainment ticket discounts, insurance discounts (pet, renters, home).
• Health Care:
  • Medical, dental, and vision coverage.
• Retirement and Additional Benefits:
  • 401k with company match and additional employer contribution at eligibility.

Pay

The salary range for this role is $195,000 - $245,000 USD.

This role is based in New York, NY.