Senior Director of Insights and Analytics (Marketing)

Position Summary

Director of Insights & Analytics (hybrid)

Key Responsibilities

• Strategic Leadership
  Lead the vision, strategy, and evolution of the Insights & Analytics function in support of enterprise marketing and growth objectives.
  Serve as the senior strategic advisor on consumer, patient/family, and referring physician insights, analytics, segmentation, brand measurement, competitive intelligence, and campaign effectiveness.
  Develop and operationalize a multi-year roadmap for research, measurement, dashboarding, and advanced analytics capabilities.
  Partner with executive, marketing, digital, strategy, service line, foundation, CRM, and data leaders to ensure insights and analytics are aligned to organizational priorities.
  Build a culture of evidence-based decision-making across the department and broader enterprise.

• Consumer and Physician Insights / Research
  Lead the enterprise consumer and referring physician insights agenda to deepen understanding of audience needs, preferences, perceptions, behaviors, motivations, and barriers.
  Design and oversee qualitative and quantitative research across a wide range of business Needs, Including Audience and market understanding
  Referring physician attitudes, preferences, and referral drivers
  Consumer/patient-family decision-making
  Brand and message testing
  Customer journey mapping
  Service line/foundation-specific research
  Competitive and market landscape assessments
  Marketing campaign impact studies
  Establish research standards, methodologies, vendor management practices, and insight dissemination processes.
  Translate research findings into strategic recommendations for marketing, messaging, access, experience, growth, and relationship-building initiatives.

• Brand Health Tracking and Competitive Intelligence
  Develop and lead an enterprise brand health measurement strategy, including awareness, consideration, preference, perception, differentiation, and reputation tracking.
  Monitor brand performance over time and identify drivers of change across key audiences and markets.
  Lead competitive intelligence efforts to assess market dynamics, competitor positioning, messaging, service offerings, media activity, and emerging trends.
  Integrate brand, market, and competitive insights into strategic planning, campaign development, and growth recommendations.

• Segmentation and Audience Strategy
  Lead development of an enterprise segmentation strategy for consumers and, where relevant, referring physicians.
  Define audience segments using research, demographic, psychographic, attitudinal, behavioral, CRM, and utilization data.
  Partner with marketing, CRM, digital, and strategy teams to operationalize segments across campaign planning, personalization, content, channel strategies, and journey orchestration.
  Ensure segmentation frameworks remain current, actionable, measurable, and tied to business outcomes.

• Analytics Leadership
  CRM Analytics and Lifecycle Measurement
  Campaign Performance and Optimization
  Dashboard and Self-Service Reporting
  Strategy
  AI-Enabled Analytics and Insight Generation

Experience

• 10+ years experience.

The posted pay range is Boston Children’s reasonable and good-faith expectation for this pay at the time of posting. Any base pay offer provided depends on skills, experience, education, certifications, and a variety of other job-related factors.

Benefits

• Comprehensive benefits package that includes flexible schedules, affordable health, vision and dental insurance, child care and student loan subsidies, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition and certain License and Certification Reimbursement, cell phone plan discounts and discounted rates on T-passes.