Senior Director, Marketing Analytics

The Big Picture

As Senior Director of Marketing Analytics, you will be the analytical and data product engine behind our marketing, personalization, and customer strategy across all Edible Brands. This is a broad, high-impact role that sits at the intersection of analytics, MarTech, and customer experience.

Customer & Campaign Analytics

• Own end-to-end campaign and media performance measurement across paid, owned, and earned channels — delivering clear ROI visibility to marketing leadership across all brands.
• Own end-to-end marketing channel tracking and attribution, ensuring accurate measurement of performance from media spend through to revenue, including implementation, validation, and ongoing optimization of tracking infrastructure across all platforms.
• Lead media mix modeling (MMM) efforts to optimize marketing spend allocation across channels and brands, partnering with internal teams and external vendors as needed.
• Develop and maintain customer segmentation models, lifetime value frameworks, and cohort analyses that inform lifecycle marketing, CRM, paid media, and eCommerce strategy.
• Build and maintain executive-ready dashboards and reporting that give leadership real-time visibility into customer behavior, campaign performance, and marketing effectiveness.

Personalization & Digital Analytics

• Own and evolve our personalization strategy across digital and marketing channels, translating customer data into tailored experiences that drive engagement and conversion.
• Oversee and execute digital analytics infrastructure and measurement across web and app properties, ensuring accurate tracking, attribution, and insight generation leveraging tools such as Adobe Analytics, GA4, and Segment.
• Partner with CRM, lifecycle marketing, paid media, and eCommerce teams to deliver actionable audience insights that enable targeted, relevant customer communications at scale.

MarTech Ownership

• Own and administer Segment (Customer Data Platform) — including data pipeline integrity, audience creation, and integration with downstream marketing and personalization tools.
• Own and manage Adobe Analytics and Google Analytics 4 (GA4) — including implementation, configuration, data integrity, and ongoing optimization to ensure accurate performance measurement and attribution.
• Evaluate, recommend, and implement additional MarTech tools that advance our analytics and personalization capabilities, in partnership with the VP of AI & Data Engineering.
• Serve as the primary business owner for the marketing data stack, ensuring tools are configured, governed, and adopted effectively across teams.

Leadership & Cross-Functional Partnership

• Build, lead, and develop an analytics team that directly supports Edible Arrangements® and Rōti®, while serving as a consulted and informed partner on analytics strategy for edibles.com™
• Establish a strong working relationship with the VP of AI & Data Engineering, leveraging shared data infrastructure while advocating for the analytical needs of the marketing organization.
• Translate complex data into clear, compelling stories that drive alignment and action across marketing, brand, and executive audiences.
• Recruit, develop, and mentor analytical talent, building a team culture of curiosity, rigor, and impact.