Senior Director - Integrated Marketing & Growth

Key Responsibilities

• Design and lead the growth operating system, processes, and planning rhythms that unify efforts across Product, Marketing, Community, Partnerships, and Analytics into coordinated, scalable strategies, with clear prioritization and resource allocation
• Refined end-to-end creator and fan journeys to eliminate friction, bridge conversion gaps, and partner cross-functionally to accelerate activation, engagement, retention, and lifetime value — tying marketing efforts to customer behaviors, not just channel activity
• Own the overarching performance strategy for acquisition, lifecycle marketing, paid media, and conversion optimization, while expanding emerging discovery channels including SEO, AI search, AEO, App Store Optimization, and growth loops
• Lead integrated campaign orchestration across major product launches and brand moments (in close partnership with Product Marketing) establishing repeatable frameworks to sync execution across paid, owned, earned, and product surfaces
• Modernize measurement and attribution alongside Analytics and Data Science by advancing incrementality testing, marketing mix modeling, forecasting, LTV frameworks, and growth scorecards for the executive team
• Build, mentor, and scale a high-performing growth organization grounded in a culture of experimentation, operational excellence, and data-driven accountability

Experience And Background

• 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing, consumer technology, marketplaces, or platform businesses
• Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses
• Deep expertise in experimentation, measurement, attribution, and growth analytics
• Experience managing complex customer journeys and multi-channel ecosystems
• Fluent with AI tools and comfortable building them into growth, discovery, and measurement workflows
• Strong strategic thinking paired with operational excellence
• Exceptional cross-functional leadership and influence skills
• A real passion for creators, music, technology, and culture

Salary Range

The salary range for this role is $210,000 - $260,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location.

About Us

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
• We offer comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• We provide a robust 401k program
• We have an Employee Equity Plan
• We offer a generous professional development allowance
• We have various perks such as a gym membership, photography course or book, and 2 free lunches weekly when at the office
• We have a flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• We have 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• We have various snacks, goodies, and 2 free lunches weekly when at the office
• We have a Diversity and Wellness benefit

Diversity, Equity and Inclusion at SoundCloud

• SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity
• We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with
• We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status
• We have Diversity Resource Groups for employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud