Senior Director, Influencer & Celebrity

About the role

We’re a fully remote performance team built on a simple promise: Work Hard. Play Hard. Laugh Hard. We aren't for the faint of heart! We move fast, hold a ridiculously high bar for excellence, and thrive on driving real ROI for our clients. But we also believe that intense drive should come with great culture—which is why we offer unlimited PTO, Fabulous Fridays (doors close at 3pm), virtual happy hours, a monthly book club, and endless reasons to win together. And the industry notices: We were recently named an Inc. Best Workplace 2026 and landed on the Inc. 5000 List of America's Fastest-Growing Private Companies for 2026!

Since 2008, Brilliant has been where bold ideas meet relentless execution. We're a performance marketing agency with deep expertise in family-focused brands, bringing together PR, Influencer, Social, Paid Media, Affiliate, Retail Support, Experiential, and AI Intelligence to create integrated, full-funnel campaigns that shatter targets and cut through the noise.

Responsibilities

• Lead the team: Lead and mentor a team of 3-4 influencer specialists, setting the standard for strategy, execution, and craft.
• Manage the Influencer & Celebrity budgets and talent spend.
• Build upon the processes, playbooks, and tech stack that allows the team scale without sacrificing quality.
• Own the client relationship: Serve as the senior strategic partner to client marketing leads. You lead the meeting, write the email, make the recommendation, and know when to say, "I have a better idea."
• Grow existing accounts by spotting opportunities and selling in smart, integrated expansions.
• Partner with leadership on new business pitches, from strategy and creative concepts to talent recommendations and budget models.
• Build programs that drive results: Develop influencer and celebrity strategies tied directly to business goals: awareness, consideration, conversion, and retail sell-through.
• Lead paid, earned, gifted, affiliate, and ambassador programs from concept and casting through execution and reporting