Influencer & Branded Content Senior Director

About the role

The Influencer & Branded Content Senior Director at PMG will lead the vision and growth of PMG’s influencer and creator marketing discipline. This role involves setting strategic direction, advising senior client stakeholders, leading team development, and establishing PMG as a leader in the creator economy.

Responsibilities

• Set the vision and long-term strategic direction for PMG’s Influencer & Branded Content discipline
• Serve as a senior strategic advisor to executive-level client stakeholders
• Lead the growth and evolution of PMG’s influencer and creator marketing capabilities
• Lead and develop the Influencer & Branded Content team
• Develop innovative influencer and branded content strategies for existing clients and new business opportunities
• Build and maintain senior-level relationships with creators, talent agencies, publishers, technology providers, and platform partners
• Oversee complex, high-impact influencer and branded content programs
• Define and evolve measurement frameworks
• Identify emerging platforms, technologies, creator behaviors, and cultural shifts
• Partner with senior leadership on business planning, capability development, resource strategy, and investment priorities
• Develop managers and future leaders

Requirements

10+ years of experience in Influencer & Branded Content, creator marketing, social media, or a related field, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.

Advanced expertise in content creation and influencer marketing strategy, shaping sophisticated creator-led programs that connect cultural insight, audience behavior, platform dynamics, and client business goals.

Proven experience leading and developing high-performing teams and people leaders, creating clear expectations, building capabilities, and empowering others to take ownership and grow.

Deep experience in contract review, partnership development, and proposal strategy, guiding complex negotiations with a focus on protecting client interests and creating long-term value for brands, creators, and partners.

Advanced detail orientation while operating effectively at a strategic level, setting high standards across campaign execution, reporting, content approvals, compliance, and partnership deliverables.

Extensive experience leading complex influencer and branded content programs from strategic planning and investment decisions through execution, optimization, measurement, and post-campaign learning.

Highly skilled communicator with strong executive presence, able to translate complex ideas into clear strategic narratives, influence senior stakeholders, and deliver executive-ready recommendations and performance insights.

Deep understanding of advertising standards, client service, creator partnerships, and relationship management, helping brands and creators build trusted partnerships that meet business, legal, regulatory, and platform expectations.

Proficient with influencer management platforms, social media platforms, measurement tools, and the broader creator ecosystem, using data and insights to evaluate creators, guide investment decisions, and improve performance.

Extensive experience building meaningful relationships across the creator ecosystem, including creators, talent agencies, publishers, technology providers, and platform partners, strengthening PMG’s market presence and unlocking new opportunities.

Strong strategic thinking, business and financial acumen, and resource management capabilities, with experience shaping department priorities, evaluating investments, managing team structures, and building scalable approaches that support client and business growth.

Understanding of the evolving creator economy, emerging platforms, cultural trends, and changing consumer behaviors, with the ability to translate industry shifts into actionable strategies and new opportunities.

Qualifications

A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media and creator innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.

A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.