Influencer & Branded Content Senior Director

About the role

The Influencer & Branded Content Senior Director at PMG will lead the strategic direction and growth of PMG’s influencer and creator marketing discipline. This role will partner with senior client stakeholders, creators, talent agencies, media strategists, content teams, and platform partners to shape and execute high-impact influencer and branded content programs.

Responsibilities

• Set the vision and long-term strategic direction for PMG’s Influencer & Branded Content discipline, defining priorities, capabilities, measurement standards, and opportunities for continued growth and innovation.
• Serve as a senior strategic advisor to executive-level client stakeholders, helping brands navigate the evolving creator economy and connecting influencer and branded content strategies to broader marketing and business objectives.
• Lead the growth and evolution of PMG’s influencer and creator marketing capabilities, establishing scalable frameworks, best practices, and standards that elevate work across clients and teams.
• Lead and develop the Influencer & Branded Content team, overseeing organizational structure, leadership development, resource planning, and team performance while fostering a culture of creativity, accountability, collaboration, and continuous growth.
• Establish PMG as a leader in influencer marketing and branded content by bringing a strong point of view to client conversations, new business opportunities, industry discussions, thought leadership, and emerging creator trends.
• Develop and champion innovative influencer and branded content strategies for existing clients and new business opportunities, partnering with media, strategy, creative, technology, and client leadership teams to connect creator ideas to measurable business outcomes.
• Build and maintain senior-level relationships with creators, talent agencies, publishers, technology providers, and platform partners to expand PMG’s access to talent, insights, emerging capabilities, and strategic partnership opportunities.
• Oversee complex, high-impact influencer and branded content programs, ensuring work is strategically sound, operationally efficient, commercially responsible, aligned with brand standards, and optimized for measurable success.
• Define and evolve measurement frameworks that demonstrate creator performance, campaign effectiveness, audience impact, and the broader business value of influencer and branded content investments.
• Identify emerging platforms, technologies, creator behaviors, and cultural shifts, translating them into actionable opportunities that strengthen client strategies and PMG’s broader capabilities.
• Partner with senior leadership on business planning, capability development, resource strategy, and investment priorities to support the sustainable growth of the Influencer & Branded Content discipline.
• Develop managers and future leaders through coaching, mentorship, actionable feedback, and meaningful opportunities to strengthen their strategic thinking, client leadership, commercial acumen, and people management capabilities.

Requirements

• 10+ years of experience in Influencer & Branded Content, creator marketing, social media, or a related field, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Advanced expertise in content creation and influencer marketing strategy, shaping sophisticated creator-led programs that connect cultural insight, audience behavior, platform dynamics, and client business goals.
• Proven experience leading and developing high-performing teams and people leaders, creating clear expectations, building capabilities, and empowering others to take ownership and grow.
• Deep experience in contract review, partnership development, and proposal strategy, guiding complex negotiations with a focus on protecting client interests and creating long-term value for brands, creators, and partners.
• Advanced detail orientation while operating effectively at a strategic level, setting high standards across campaign execution, reporting, content approvals, compliance, and partnership deliverables.
• Extensive experience leading complex influencer and branded content programs from strategic planning and investment decisions through execution, optimization, measurement, and post-campaign learning.
• Highly skilled communicator with strong executive presence, able to translate complex ideas into clear strategic narratives, influence senior stakeholders, and deliver executive-ready recommendations and performance insights.
• Deep understanding of advertising standards, client service, creator partnerships, and relationship management, helping brands and creators build trusted partnerships that meet business, legal, regulatory, and platform expectations.
• Proficiency with influencer management platforms, social media platforms, measurement tools, and the broader creator ecosystem, using data and insights to evaluate creators, guide investment decisions, and improve performance.
• Extensive experience building meaningful relationships across the creator ecosystem, including creators, talent agencies, publishers, technology providers, and platform partners, strengthening PMG’s market presence and unlocking new opportunities.
• Strong strategic thinking, business and financial acumen, and resource management capabilities, with experience shaping department priorities, evaluating investments, managing team structures, and building scalable approaches that support client and business growth.
• A strong understanding of the evolving creator economy, emerging platforms, cultural trends, and changing consumer behaviors, with the ability to translate industry shifts into actionable strategies and new opportunities.

Qualifications

• Commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media and creator innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• Dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Skills

• Strategic Thinking
• Team Leadership
• Client Relationship Management
• Contract Negotiation
• Measurement and Analytics
• Content Creation
• Creator Partnerships
• Business Acumen
• Resource Management
• Emerging Trends and Technologies

Benefits

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Fertility and Family Support
• Healthcare
• Pet Insurance
• Lifestyle Spending Accounts
• Commuter Benefits
• Annual Bonus
• Volunteering Opportunities
• AI Enterprise License

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with flexible working arrangements as per company policy.