Senior Director, Growth Marketing - Organic Growth (SEO/GEO)
Ladders · San Francisco, CA · 3 wk ago
On-siteMarketing$214k–$314k/yrFull-time
Responsibilities
- Own and define the company’s content-led SEO/GEO strategy
- Lead, coach, and develop a high-performing organic growth team
- Identify and prioritize impactful content opportunities across product areas
- Optimize the company’s presence on LLM-ingested content platforms for discoverability
- Execute an off-page strategy including link acquisition and digital PR
- Collaborate with the Website Experience team on technical SEO
- Create high-impact content and set quality standards for SEO performance
Qualifications
- 10+ years of SEO/Growth Marketing leadership experience in B2B or high-growth tech
- Proven track record of driving organic traffic growth through content strategy
- Strong analytical skills and experience with large datasets (SQL skills a plus)
- Hands-on use of enterprise SEO tools like Conductor and Profound
- Expertise in traditional and evolving search methodologies
- Familiar with marketing to developers and IT operations, including content creation
Benefits
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and growth opportunities
- Employee-focused best-in-class onboarding
- Internal mentorship and cross-departmental buddy programs
- Friendly and inclusive workplace culture