Senior Director, Growth Marketing
Ladders · United States · Yesterday
RemoteRemoteMarketing$190k–$220k/yrFull-time
Responsibilities
- Own and drive the performance marketing strategy across all acquisition channels
- Build systems to enhance and measure word-of-mouth growth
- Establish and expand a diverse digital channel portfolio, including emerging platforms
- Implement a high-velocity A/B testing framework for continuous improvement
- Formulate and execute growth strategies for new market entries
- Lead and develop a nimble marketing team while coordinating with agency partners
- Make data-driven decisions to optimize growth initiatives and channel investments
Qualifications
- 10+ years in growth or performance marketing with team management experience
- Proven track record of managing a comprehensive performance marketing mix, including SEM, paid social, programmatic, and SEO
- Expertise in scaling acquisition channels with a focus on CAC, payback, and LTV:CAC
- Experience launching new markets and digital channels, not just optimizing existing ones
- Strong analytical skills with a background in building attribution and testing frameworks
- Experience managing agency partnerships and in-house decision-making
- Demonstrated leadership experience in nurturing and developing high-performing teams
Benefits
- Opportunity to contribute to meaningful and life-saving work
- Comprehensive healthcare benefits including medical, dental, and vision
- Mental health support with services like Talkspace and EAP
- Generous vacation policy of 4 weeks per year, increasing to 5 weeks after 2 years
- Sick leave accrued at 1 hour for every 30 hours worked
- 12 weeks of fully paid parental leave after 6 months of employment
- 401(k) retirement savings plan
- Hardware provided for remote work
Pay
$190,000 – $220,000 annually
Schedule
Remote - US based candidates only, no visa sponsorship available