Senior Director, Growth Marketing

About the Role

You will build and lead the marketing function behind our self-service growth: acquisition, trial-to-paid conversion, and lifecycle expansion for small legal firms and solo practitioners. You own the marketing motion end-to-end—content, campaign and customer-journey strategy, lifecycle—and are accountable for the overall PLG outcome, delivered through a tight partnership with the digital lead who owns the web, commerce, and product-surface experience.

Key responsibilities include:

• Owning the self-service growth outcome—self-serve revenue growth and the CAC, LTV, and conversion efficiency behind it—as the single accountable owner of the PLG motion end-to-end.
• Developing content and campaign strategy, and defining the customer motions and journeys that drive self-serve acquisition, conversion, and expansion.
• Leading lifecycle and growth marketing: usage-triggered nurture and expansion delivered via email, in-product, paid media, performance marketing, and digital channels.
• Defining activation and funnel measurement—activation definition, propensity and journey modeling, and the product-qualified-lead (PQL) signal—in partnership with data science, analytics, and the shared CDP.
• Hiring, developing, and leading a small, senior team spanning self-service acquisition, growth, lifecycle, and experimentation, while setting the goals and methodology for the AI-human hybrid model.

Requirements

• 10+ years in growth or product-led growth marketing, with direct ownership of a self-service revenue or conversion number—you've built or scaled a PLG motion, not supervised one from across the table.
• 5+ years leading and scaling marketing teams, with a track record of developing senior talent.
• Deep strength in content strategy, lifecycle and email marketing, and customer-journey design.
• Familiarity and comfort collaborating closely with central paid media and performance marketing teams.
• Fluency in CAC and LTV economics, funnel conversion, and lifecycle marketing.
• Familiarity with PLG instrumentation and decision science: activation events, PQL modeling, funnel analytics, and experimentation design.
• Working knowledge of the self-serve commercial stack—free trial vs. freemium, monthly/pay-as-you-go pricing, edition-ladder packaging, and self-serve checkout.
• Proven ability to drive a shared outcome across partners you don’t control—digital strategy, media, product, commerce, and data science—orchestrating one connected customer journey.
• Experience marketing to considered, security-sensitive B2B buyers; legal, professional services, or another trust-driven category preferred.
• Experience with the AI-human hybrid operating model: agents carrying production and lifecycle mechanics under human direction, with senior judgment reserved for strategy and quality.

Benefits

• Hybrid Work Model: Flexible hybrid working environment for office-based roles, delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: "Flex My Way" policies support personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Culture of continuous learning with "Grow My Way" programming and a skills-first approach to prepare talent for future challenges.
• Industry Competitive Benefits:
  • Comprehensive benefit plans: flexible vacation, two company-wide Mental Health Days, access to the Headspace app, retirement savings, tuition reimbursement, and employee incentive programs.
  • Resources for mental, physical, and financial wellbeing.
  • Optional hospital, accident, sickness, life, and AD&D insurance (employee-paid).
  • Flexible Spending and Health Savings Accounts.
  • Fitness reimbursement and Employee Assistance Program.
  • Group Legal and Identity Theft Protection (employee-paid).
  • Access to 529 Plan, commuter benefits, Adoption & Surrogacy Assistance, and Tuition Reimbursement.
  • Employee Stock Purchase Plan.
• Culture: Globally recognized for inclusion, belonging, flexibility, and work-life balance. Values include obsessing over customers, competing to win, challenging thinking, acting and learning fast, and collaboration.
• Social Impact: Two paid volunteer days off annually, opportunities for pro-bono consulting, and involvement in Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: Contribute to upholding the rule of law, turning the wheels of commerce, and providing trusted, unbiased information globally.

Pay

The base compensation range varies by location. For eligible office locations (New York City, San Francisco, Los Angeles, Irvine, CA; McLean, VA; Washington, DC), the range is $158,100 USD - $293,500 USD. For other eligible U.S. locations, the range is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on knowledge, skills, experience, and internal equity. This role may also be eligible for an Annual Bonus based on enterprise and individual performance.