Senior Director, Growth Marketing

Summary Of The Role

This role builds and leads the marketing function behind our self-service growth: acquisition, trial-to-paid conversion, and lifecycle expansion for small legal firms and solo practitioners. You own the marketing motion end to end — content, campaign and customer-journey strategy, lifecycle — and you're accountable for the overall PLG outcome, delivered through a tight partnership with the digital lead who owns the web, commerce, and product-surface experience. You'll lead a small, senior team and run the engine as an AI-human hybrid, with agents carrying production and lifecycle mechanics under your team's direction.

About The Role

• The self-service growth outcome — self-serve revenue growth and the CAC, LTV, and conversion efficiency behind it — as the single accountable owner of the PLG motion end to end.
• Content and campaign strategy, and the definition of the customer motions and journeys that drive self-serve acquisition, conversion, and expansion.
• Lifecycle and growth marketing: usage-triggered nurture and expansion delivered via email, in-product, paid media, performance marketing, and digital channels.
• Activation and funnel measurement — the activation definition, propensity and journey modeling, and the product-qualified-lead (PQL) signal — in partnership with data science and analytics and the shared CDP.
• Team leadership: hire, develop, and lead a small, senior team spanning self-service acquisition, growth, and lifecycle, and experimentation — and set the goals and methodology the AI-human hybrid model runs within.

About You

• 10+ years in growth or product-led growth marketing, with direct ownership of a self-service revenue or conversion number — you've built or scaled a PLG motion, not supervised one from across the table.
• 5+ years leading and scaling marketing teams, with a track record of developing senior talent.
• Deep strength in content strategy, lifecycle and email marketing, and customer-journey design.
• Familiarity and comfort in collaborating closely with central paid media and performance marketing teams.
• Fluency in CAC and LTV economics, funnel conversion, and lifecycle marketing.
• Familiarity with PLG instrumentation and decision science: activation events, PQL modeling, funnel analytics, and experimentation design.
• Working knowledge of the self-serve commercial stack — free trial vs. freemium, monthly / pay-as-you-go pricing, edition-ladder packaging, and self-serve checkout.
• Proven ability to drive a shared outcome across partners you don't control — digital strategy, media, product, commerce, and data science — orchestrating one connected customer journey.
• Experience marketing to considered, security-sensitive B2B buyers; legal, professional services, or another trust-driven category preferred.
• Experience with the AI-human hybrid operating model: agents carrying production and lifecycle mechanics under human direction, with senior judgment reserved for strategy and quality.

Benefits

• Hybrid Work Model: Flexible hybrid working environment for office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way supportive workplace policies, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Continuous learning culture with Grow My Way programming and a skills-first approach for an AI-enabled future.
• Industry Competitive Benefits: Flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, and work-life balance, guided by core values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Two paid volunteer days off annually, pro-bono consulting projects, and ESG initiatives through our Social Impact Institute.
• Making a Real-World Impact: Opportunity to help customers pursue justice, truth, and transparency, upholding the rule of law and turning the wheels of commerce.
• Comprehensive health, dental, vision, disability, and life insurance programs.
• Competitive 401k plan with company match.
• Paid holidays, parental leave, sabbatical leave, and sick and safe paid time off.
• Optional hospital, accident and sickness insurance, and life and AD&D insurance (100% employee-paid).
• Flexible Spending and Health Savings Accounts, fitness reimbursement, Employee Assistance Program, Group Legal Identity Theft Protection, 529 Plan access, commuter benefits, Adoption & Surrogacy Assistance, Tuition Reimbursement, and Employee Stock Purchase Plan.

Pay

• Base Compensation Range (NYC, San Francisco, Los Angeles, Irvine, CA; McLean, VA; Washington, DC): $158,100 USD - $293,500 USD
• Base Compensation Range (other eligible US locations): $137,200 USD - $254,800 USD
• Positioned within range based on knowledge, skills, experience, and internal equity.
• May also be eligible for an Annual Bonus based on enterprise and individual performance.

This response is AI-generated, for reference only.