Senior Director, Growth Marketing – Organic Growth (SEO/GEO)
About the role
The Senior Director, Growth Marketing â Organic Growth (SEO/GEO) will lead Datadog's organic acquisition strategy across traditional search engines and emerging AI/LLM platforms. The role involves owning the vision, strategy, and operating model for driving measurable growth in organic traffic and inbound pipeline through content programs, off-page authority, and AI/LLM discoverability initiatives.
Responsibilities
- Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
- Lead, coach, and develop a high-performing team
- Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
- Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
- Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
- Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
- Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
- Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog.
Requirements
Widely recognized as a thought leader in modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery. 10+ years of SEO/Growth Marketing leadership experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
- Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
- Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
- Strong understanding and perspective of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
Qualifications
Widely recognized as a thought leader in modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery. 10+ years of SEO/Growth Marketing leadership experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
- Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
- Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
- Strong understanding and perspective of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
Skills
Widely recognized as a thought leader in modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery. 10+ years of SEO/Growth Marketing leadership experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
- Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
- Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
- Strong understanding and perspective of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
Benefits & Growth
Generous and competitive benefits package, new hire stock equity (RSUs) and employee stock purchase plan, continuous career development and pathing opportunities, employee-focused best in class onboarding, internal mentor and cross-departmental buddy program, friendly and inclusive workplace culture.