Senior Director, Go-to-Market Strategy & Alignment

About the role

The Senior Director, Go-to-Market Strategy & Alignment is a full-time position within the Engagement and Reach (EaR) division of College Board. This role is fully remote, aligned to core EST hours, and candidates have the option of being fully remote or hybrid. All CB employees are required to occasionally travel to meet in person for business purposes.

Responsibilities

• Act as the primary day-to-day EaR contact for all members of your assigned program team
• Sit with your assigned program’s leadership team and operate as a senior embedded partner
• Lead the development of integrated EaR plans and remain accountable for execution and results
• Escalate conflicts as needed and ensure timely resolution
• Lead Business Planning and Go-To-Market Strategy
• Co-own annual and quarterly planning with the program GTM leader
• Translate product roadmaps and sales strategies into integrated marketing and communications plans
• Identify growth opportunities and recommend the right mix of supply, demand, media, and messaging levers
• Lead special initiatives ranging from program launches to enterprise pilots
• Orchestrate the EaR Studio Model
• Define business needs and align them to a flexible bench of EaR domain experts functioning as a Studio, including supply and demand marketers, insights, design, paid media, email, messaging, media relations, and copyediting resources
• Ensure the right expertise is engaged at the right time based on program priorities
• Maintain momentum as program decisions evolve and ensure changes are reflected across EaR workstreams
• Drive Execution, Measurement, and Reporting
• Provide high-level project management across initiatives to keep work on pace
• Establish clear goals, metrics, and reporting tied to business and EaR outcomes
• Own impact reporting; monitor performance and recommend adjustments to improve results
• Communicate progress, risks, and outcomes to program and EaR leadership

Qualifications

• 10+ years of progressive marketing and communications experience, with significant recent experience in strategic planning, go-to-market leadership, and organizational influence
• Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership
• A sharp instinct for identifying growth opportunities and knowing which levers to pull to drive measurable results
• A goal- and metric-oriented mindset with experience using data and insights to guide strategy and measure impact
• Demonstrated ability to lead without direct authority, earn trust across diverse stakeholders, and drive alignment through ambiguity
• Experience partnering with product, sales, and senior leadership teams; demonstrating executive-level relationship building and sound judgement
• Ability to manage multiple initiatives, priorities, and stakeholders simultaneously
• Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently
• Ability to travel 4 to 7 times per year to College Board offices or on behalf of College Board business

Skills

• Strategic planning and go-to-market leadership
• Marketing and communications strategy
• Product marketing
• Organizational influence
• Executive presence
• Team management
• Conflict resolution
• Project management
• Data analysis
• Communication skills

Benefits

College Board offers a comprehensive benefits package including:

• Annual bonuses and opportunities for merit-based raises and promotions
• A mission-driven workplace where your impact matters
• A team that invests in your development and success

Pay

$108,000 – $175,000

Schedule

Full-time, fully remote role, aligned to core EST hours. Occasional travel to College Board offices or on behalf of College Board business is required.