Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/Broker-Dealers Marketing

Strategic Marketing Leadership

Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals.
Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach.

Client Acquisition & Retention

Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment.
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI.

Brand Positioning & Thought Leadership

Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader.
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise.

Requirements

• 15+ years of client marketing experience
• Experience with B2B and B2B2C marketing programs
• Highly analytical mindset and attention to key metrics
• Ability to run experiments and continuous testing in order to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Overall track record of professional and academic success
• Experience in building, leading and motivating teams while collaborating in a matrixed organization

Qualifications

• Experience in wealth intermediary, bank, and broker-dealer marketing
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of digital marketing channels and tools
• Understanding of regulatory requirements and compliance

Skills

• Strategic thinking and planning
• Data analysis and interpretation
• Project management
• Team leadership and motivation
• Communication and presentation skills

Benefits

At BNY, we offer highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
We provide access to flexible global resources and tools for your life’s journey.
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

Pay

The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

Schedule

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.