Senior Global Marketing Director
GSK · Collegeville, PA · 1 wk ago
Art & CreativeFull-time
About the role
As a Senior Global Marketing Director (Sr. GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team.
Responsibilities
- Establish themselves as the commercial lead and subject matter expert in endometrial cancer, head and neck cancer, and subcutaneous indications, partnering across the Marketing Commercialization Team, Medical Development Team, and Global Brand Leadership Team
- Support governance deliverables and key organizational decision-making workstreams
- Lead lifecycle management strategy to maximize asset value, including unmet need assessment, launch sequencing, and market optimization
- Identify and prioritize sources of differentiation by integrating cross-functional insights, emerging data, and competitive intelligence into strategy
- Develop and deliver global brand and launch strategy aligned to the Integrated Asset Plan (IAP) across patient, Healthcare Professionals, and payer segments, in partnership with cross-functional teams and LOCs
- Define strategic choices including positioning, segmentation, targeting, and promotional strategy
- Partner with Insights to develop global forecasts and strategic assumptions aligned to brand strategy
- Ensure market access strategy informs decision-making across the full product lifecycle and portfolio
- Foster an agile, high-performing organization focused on continuous improvement, speed, productivity, and customer experience
- Build team engagement and cross-functional alignment across brands and indications to execute strategy and maximize commercial success
- Identify long-term growth opportunities through proactive assessment of unmet need, science, and commercial potential
- Manage agency and vendor partners to deliver high-quality, compliant marketing initiatives
- Lead the professional development and coaching of 2–3 direct reports
- Define Selling, General & Administrative (SG&A) requirements and commercial models to optimize global brand performance
- Lead the CCG (co-creation group) with cross-functional and local market representation
- Promote a culture of trust, transparency, accountability, and respect
Qualifications
- Bachelor’s degree in business and life sciences, or a related field
- Experience pharmaceutical or biotech industry
- Experience leading product launches or major lifecycle campaigns
- Experience leading cross-functional teams within matrixed environments
- Experience communicating at senior organizational levels, including leading discussions and presenting perspectives in complex decision forums
- Experience prioritizing initiatives and applying financial analysis (including budget management and ROI assessment) to inform strategic and operational decision-making