Senior Director, Global Brand and US Marketing Lead (ATTR)

Why Join Intellia?

Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases. Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done. We want all of our people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change.

Global Brand Leadership

• Represent the commercial function on the Program Leadership Team, the highest governance body accountable for all cross-functional aspects of the program, including clinical development activities.
• Lead the development of the brand plan, global launch strategy, and global commercialization plan for the assigned brand in collaboration with key functions.
• Deliver actionable recommendations to the leadership team through analysis, market research, and competitive intelligence.

US Marketing Leadership

• Oversee the brand team, including colleagues executing all aspects of brand marketing to various stakeholders such as healthcare professionals (HCPs) and patients.
• Lead the development of market development strategies in coordination with external agencies and cross-functional partners.
• Lead the development of all branding efforts, including naming and creative campaigns.
• Collaborate closely with the Commercial Operations team to generate insights that inform launch strategy and planning.
• Collaborate across multiple functions, including Commercial Leadership, Sales, Marketing, Market Access, Medical, Legal, Regulatory, Compliance, and IT.
• Oversee external vendors and consultants supporting the brand.
• Manage the annual budget for the assigned brand.

Supervisory Responsibilities

• Recruits, interviews, hires, and trains new staff.
• Oversee the daily workflow of the department.
• Provide constructive and timely performance evaluations.