Senior Director, FSOP Digital Growth
The Coca-Cola Company · Atlanta, GA · 2 days ago
MarketingFull-time
Role Overview The Senior Director, Digital Foodservice Growth will serve as the strategic lead for scalable digital marketing across Coca-Cola’s North America Foodservice business. This role will define and lead the long-term digital marketing, media, promotion, and data strategy across major delivery platforms, while also shaping broader digital growth opportunities across the foodservice ecosystem. The position will operate at the intersection of customer strategy, consumer marketing, commercial planning, media effectiveness, retail collaboration, and digital transformation. The primary focus of this role to envision and enable scalable, insight-driven, and commercially integrated growth strategies that customer teams can activate consistently across customers, partners and channels. Key Responsibilities Define and lead the long-term digital marketing, media, promotion, and data strategy across strategic digital partners, platforms and customersDevelop a unified platform growth strategy that creates greater scale, operational efficiency, and simplified activationIdentify scalable consumer occasions, activation frameworks, and media opportunities that can be leveraged consistentlyBuild scalable digital growth frameworks that enable customer teams to activate effectively across national and regional restaurant partnersIdentify and unlock new digital marketing and media opportunities across the broader foodservice ecosystem, including first-party customer digital experiencesLead and steward emerging cross-channel growth opportunities with key strategic partners in collaboration with Retail teamsPartner closely with North America Marketing, Consumer & Channel Strategy, Retail, and customer leadership teams to better integrate restaurant digital opportunities into broader commercial strategiesDrive improved media effectiveness, audience targeting, measurement, optimization, and ROI across digital foodservice investmentsTranslate platform capabilities, consumer insights, and data into actionable commercial growth strategiesInfluence senior external partners and internal stakeholders to align around long-term growth opportunitiesDevelop scalable playbooks, learning agendas, and best practices that can be deployed across the foodservice organization Qualifications 10+ years of experience across digital marketing, media, commerce, customer strategy, or platform partnershipsExperience leading large-scale digital or omnichannel growth strategies within CPG, retail media, foodservice, marketplace platforms, etc.Strong understanding of media strategy, audience targeting, performance measurement, and digital commerce ecosystemsDemonstrated ability to influence cross-functional organizations and operate effectively within matrixed environmentsExperience in long-term growth strategies and scalable operating modelsStrong executive communication and stakeholder management capabilitiesProven ability to translate data and insights into actionable strategiesExperience leading strategic external partnerships preferred Leadership Expectations Strategic and enterprise-mindedStrong cross-functional collaboratorCommercially driven and consumer-centricComfortable operating through influence and organizational changeBalances innovation with operational scalabilityBuilds clarity from complexity Success Measures Improvement in digital marketing and media effectivenessGrowth in scalable digital customer/occasion/partner activationsIncreased integration across Customer, Commercial & Marketing teamsExpanded adoption of digital growth frameworks and playbooksStronger long-term platform partnerships and business outcomesSustainable incremental commercial growth tied to digital initiatives The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Change Leadership, Commercial Planning, Customer Growth, Customer Strategy, Data-Driven Decision Making, Digital Innovation, Digital Transformation, Innovation, Media Planning, organization, Organizational Agility, Partnership Management, Platform Management, Problem Solving, Stakeholder Management, Strategic Digital Marketing, Strategic Influence Pay Range United States of America: 193,000 USD - 224,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities Atlanta Travel Required 00% - 25% Relocation Provided: No Job Posting End Date September 1, 2026 Our Purpose And Growth Culture We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. Pay Range:United States of America: 0 USD - 0 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Long-term Incentive Reference Value Percentage:0 - 20 Long-term Incentive reference value is a market-based competitive value for your role