Senior Director - Field Sales

Job Responsibilities

• Lead, coach, and develop Area Sales Directors (ASDs) to achieve sales targets and expand market share.
• Establish performance expectations and accountability metrics for ASDs, conducting regular reviews and feedback sessions.
• Support ASD development through field coaching, mentoring, and succession planning.
• Foster a culture of grit, execution, and customer-first focus within the field sales organization.
• Translate corporate and regional sales strategies into actionable plans for ASDs and their territories.
• Partner with Regional Sales Directors and other commercial leaders to ensure alignment of channel, product, and end-user initiatives.
• Drive distributor engagement at the regional and local level, strengthening relationships and expanding PIP’s presence with key accounts.
• Oversee implementation of cross-selling strategies and ensure consistent execution of end-user conversion initiatives.
• Ensure effective use of CRM tools and sales technologies to track performance, pipeline, and opportunities.
• Serve as an executive point of contact for regional distributor leadership and key end-user customers.
• Conduct joint field visits with ASDs to strengthen customer partnerships and accelerate growth opportunities.
• Represent PIP at trade shows, regional events, and industry functions as a field sales leader.
• Monitor competitive activity, customer feedback, and market dynamics to adjust field sales strategies.
• Establish KPIs and dashboards to track sales performance across territories.
• Provide quarterly and annual field sales performance updates to senior leadership.
• Identify trends, risks, and opportunities in the field to inform strategic planning and resource allocation.

Skills/Competency Requirements

• Bachelor’s Degree in Business, Marketing, or related field; advanced degree preferred.
• 10+ years of experience in sales, with at least 5 years in people leadership roles managing multi-layered field sales teams.
• Proven success leading Area or Regional Sales Managers, ideally in industrial distribution or PPE/safety products.
• Strong strategic and operational skills with the ability to translate vision into field execution.
• Demonstrated ability to build and sustain distributor relationships at senior levels.
• Excellent communication, presentation, and leadership skills with executive-level presence.
• Able to travel up to 50–60% for customer and team engagement.