Senior Director, Sales

Key Responsibilities

• Distill elite-level enterprise expertise into a formal, repeatable sales motion.
• Transition from "lead-by-example" to "lead-by-system," ensuring individual closing intuition is codified into team-wide institutional knowledge.
• Act as the executive sponsor and strategic closer for high-stakes, market-defining pursuits.
• Directly spearhead the penetration of flagship industrial accounts to secure "lighthouse" partnerships that establish market dominance.
• Engine specialized playbooks tailored to the nuances of the physical economy.
• Refine procurement and operational strategies to circumvent legacy hurdles, accelerating time-to-value within complex industrial landscapes.

Team Architecture & People Strategy

• Design and execute the organizational structure for the Industrial sales team, moving from initial pods to a full-scale department.
• Manage, coach, and develop a team of Sales Directors, ensuring they are effectively leading their respective AEs.
• Own the people strategy—hiring, onboarding, and continuous professional development—to ensure we have the best "players" in the industry.

Industrial Market Strategy & Playbook Design

• Develop and codify the "Relay Industrial Playbook," including repeatable processes for Trials/POCs, MSA negotiations, and enterprise procurement.
• Identify bottlenecks in the sales cycle and implement strategies to increase deal velocity and win rates across all industrial segments (Auto, Steel, Food & Bev, Logistics).
• Stay ahead of industrial trends to help Directors refine their specific segment strategies.

Cross-Functional Ecosystem & Roadmap

• Influence as the primary bridge between the field and internal stakeholders (Product, Engineering, Marketing).
• Maintain a strong POV on the product roadmap to ensure Relay remains the leader in frontline AI technology.
• Ensure seamless internal synchronization between BD, Account Management, and Operations to support massive multi-site deployments.

About Relay | Culture, Benefits & Perks

Our culture hinges on Relayers getting LIT up in an environment that fosters Learning, Impact, and Teamwork, where we CHASE the best work of our lives. We call this BWIML (Best Work In My Life).

At Relay, We Offer:

• 100% Paid Insurance: Health, Dental, Vision, Long/Short Term Disability, and Life Insurance for you and your dependents
• Generous Paid Time Off
• 401(k) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks: If you’re joining our Raleigh-based HQ, you’ll have access to a world-class onsite fitness center with instructor-led classes, plus tennis, basketball, pickleball, and cycling
• Team Events & Culture: From company celebrations to team outings, we work hard and have fun doing it
• The latest tech, standing desks, and all the tools and software you need to thrive

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