Senior Director, Experiential Producer

Key Responsibilities

• Serve as a senior client lead, providing strategic guidance and thought leadership that strengthens client partnerships and drives long-term business growth
• Translate client business objectives into innovative, culturally relevant brand experience strategies
• Confidently present and sell ideas, navigating complex client organizations and influencing senior stakeholders
• Lead the development of breakthrough experiential campaigns and integrated programs that connect with audiences across physical and digital touchpoints
• Ensure all programs are grounded in cultural insights, audience behavior, and measurable KPIs
• Elevate creative output by guiding teams from concept through execution, ensuring ideas translate into impactful real-world experiences
• Oversee the full lifecycle of multiple client programs, ensuring flawless execution from concept to completion
• Drive accountability for all deliverables, timelines, and quality standards across teams and partners
• Establish and optimize processes that improve efficiency, scalability, and program effectiveness
• Partnerships & Vendor Management
• Oversee sourcing, negotiation, and management of external vendors, production partners, and talent
• Ensure all partnerships align with program objectives, budgets, and quality expectations
• Financial & Business Management
• Own the financial health of client programs, including forecasting, revenue growth, profitability, and OOP management
• Partner closely with Finance to manage cash flow, resource allocation, and overall account performance
• Identify and lead organic growth opportunities, contributing to new business development and agency expansion
• Cross-Functional Leadership
• Lead collaboration across internal disciplines (strategy, creative, production, partnerships, communications) to deliver fully integrated solutions
• Act as a connector across the broader Edelman network to unlock capabilities and drive holistic client solutions
• Team Leadership & Development
• Build, mentor, and inspire high-performing teams, fostering a culture of creativity, accountability, and collaboration
• Provide clear direction, feedback, and growth opportunities for junior and mid-level team members
• Ensure strong team utilization, resourcing, and overall performance

Qualifications

• 7+ years of experience in experiential, event marketing, or integrated brand marketing, with significant leadership responsibility
• Proven track record of leading large-scale, complex experiential programs and high-profile client relationships
• Deep understanding of culture, entertainment, sports, and lifestyle trends—and how they inform consumer behavior
• Strong business acumen with experience managing budgets, forecasting revenue, and driving profitability
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders
• Strategic thinker with a strong creative sensibility and the ability to bring ideas to life
• Demonstrated experience leading, mentoring, and scaling teams
• Hightly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Bachelor’s degree in marketing, communications, advertising, or related field