Senior Director, Digital Strategy & Activation - Women's Healthcare
Key Accountabilities
- Franchise-Level Digital Strategy & Orchestration (HCP and Patient)
- Own and synchronize digital strategy across both HCP and patient audiences for the WHC franchise, ensuring cohesive and coordinated approaches across the IUD and menopause portfolios.
- Align priorities, learning agendas, and activation focus across brands to support total franchise performance.
- Balance the needs of a mature, large-scale IUD franchise with a menopause brand in launch and learning mode, ensuring appropriate focus, sequencing, and experimentation.
- Strategic Oversight Across Digital Ecosystems
- Provide strategic oversight across multi-channel digital ecosystems, including paid media, owned platforms, social, influencer, CRM, and patient engagement programs.
- Identify cross-brand dependencies, opportunities, and risks that require franchise-level coordination rather than brand-specific optimization.
- Ensure clarity and consistency in how digital strategies are translated into activation across Product Squads.
- Marketing Thought Leadership & Change Leadership
- Act as a change agent and digital thought leader in advancing Women’s Healthcare marketing strategy, bringing forward new approaches to improve effectiveness and impact.
- Champion the practical and strategic application of AI across digital, media, content, and analytics to improve personalization, speed to market, efficiency, and decision-making.
- Stay ahead of evolving industry, platform, media, and consumer trends, translating external best practices into actionable, brand-relevant strategies.
- Influence how WHC adopts and scales modern marketing capabilities in partnership with enterprise and DSPO teams.
- 10+ years of experience in digital strategy, marketing, or media leadership within pharmaceutical, healthcare, or consumer-centric environments.
- Demonstrated experience operating across large, complex digital ecosystems, including paid media, social, influencer marketing, content, CRM, and patient engagement.
- Deep expertise in patient-focused and consumer-grade digital marketing, particularly for brands with heavy direct-to-consumer investment.
- Strong understanding of emerging marketing technologies and applied use of AI in digital and media strategy.
- Proven ability to synthesize data, insights, and experimentation into clear strategic direction.
- Experience guiding strategists and in-house activation teams in a highly matrixed environment.
- Executive presence, strong judgment, and comfort operating in ambiguity.
- United States : New Jersey : Whippany
- United States : New Jersey : Morristown
- United States : New Jersey : Toms River
Qualifications & Experience
Pay
Employees can expect to be paid a salary between $220,240.00 - $330,360.00. Additional compensation may include a bonus or commission (if relevant).
Benefits
Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
Application Information
This posting will be available for application until at least 6/23/26.
Contact Us
Email: hrop_usa@bayer.com
Equal Opportunity Employer
Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.
About the Role
The Senior Director, Digital Strategy & Activation – Women’s Healthcare is responsible for leading and coordinating digital strategy and activation across the Women’s Healthcare franchise, spanning both HCP and patient audiences. This role provides franchise-level oversight and alignment across large, complex digital ecosystems supporting the IUD and menopause portfolios.
Division
Pharmaceuticals
Location
Reference Code
872412