Senior Director, Digital Activation

About the role

The Senior Director, Digital Activation at Omnicom Media Group leads the day-to-day setup and optimization of performance campaigns across multiple programmatic buying platforms. They also serve as the main point of contact for improving campaign performance.

Responsibilities

• Extensive understanding of all major digital biddable platforms, product offerings, and their respective capabilities
• Deep understanding and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations
• Ensures highest levels of performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs
• Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates
• Key stakeholder in leading upfront deals and negotiations (JBPs)
• Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client
• Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Accountability over client’s budgets
• Developing strong relationships with clients, key digital platform partners and global counterpart colleagues
• Setting Budgets, KPI's and measurement framework
• Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework
• Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders
• Ability to effectively manage costs while exceeding performance goals and maintaining quality standards
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams
• Maintaining and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets
• Directing and managing external agency and vendor teams of 25+
• Ensuring team manages and efficiently optimizes programs within budget and KPI goals
• Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients

Qualifications

• 10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
• Experience Within The Entertainment Category
• PREFERRED: Technical and strategic understanding of programmatic, search and social buying and activation required
• Experience working with Ad Technology stacks and implementation processes
• Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
• Strong analytical skills and understanding of entertainment industry KPI's
• Comprehensive biddable platform (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)
• Working knowledge of 3rd party verification tools, including IAS

Benefits

California: $120,000.00-$230,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Pay

California: $120,000.00-$230,000.00