Associate Director, Digital Activation

Responsibilities

• Bring proactivity and leadership to the clients and the team
• Provide excellent client service by being responsive, accountable and detail oriented
• Build sound strategic frameworks that ladder up to client business goals
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
• Oversee campaign creation and implementation and direct the day-to-day operations of the activation team
• Effectively manage budget
• Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
• Manage the daily, weekly, monthly, quarterly client conversations related to digital media
• Work side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Oversee billing and reconciliation process
• Implement Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams
• Prowess in working with and influencing cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of 3rd party verification tools, including IAS
• New hands-on experience with campaign workflow tools, including Prisma

Pay

New York: $70,000.00 - $125,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.