Associate Director, Digital Activation

Job Description

The Associate Director of Digital Activation (Programmatic & Direct) is both a strategic thinker and hands-on leader responsible for owning activation across a high-profile Financial Services account. This individual will drive performance, shape activation strategy, and lead a team through continued growth and complexity within the digital ecosystem.

Team Leadership

• Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
• Manage team resourcing and ensure efficient use of talent across workstreams
• Establish and reinforce best practices, processes, and frameworks
• Foster a collaborative, accountable, and solutions-oriented team culture

Grow Business

• Own Investment performance and identify opportunities to drive incremental growth
• Develop strategies aligned to client business goals across awareness, consideration, and conversion, with a focus on bottom-funnel tactics
• Identify and test new partners, products, and approaches
• Contribute to broader practice development and innovation initiatives

Activation Ownership & Performance Delivery

• Own end-to-end execution of programmatic and direct publisher campaigns
• Translate client strategy into actionable activation plans, ensuring alignment with business goals across awareness, consideration, and conversion
• Drive in-platform optimization including bidding strategies, audience refinement, inventory selection, and creative testing
• Maintain rigorous pacing, delivery management, and troubleshooting across all campaigns

Partner & Marketplace Management

• Build and maintain strong relationships with programmatic platforms, SSPs, data providers, and premium publishers
• Manage large-scale partner relationships alongside the Senior Director to anticipate future needs and unlock value
• Identify and test new partners, products, and deal structures to drive incremental performance
• Stay ahead of industry trends and evolving programmatic capabilities, particularly as they relate to privacy and financial advertising

What You’ll Need To Succeed

• Deep expertise in programmatic performance marketing
• Strong client leadership and communication skills
• Proven ability to own strategy and execution in complex environments
• Proactive mindset with a focus on growth, innovation, and continuous improvement
• A passion for advertising and establishing yourself as a thought leader within the office
• Proficiency in ad serving and measurement tools
• Strong analytical skills with the ability to translate data into insights and business impact
• Proven team leadership or mentoring experience
• Strong client communication and presentation skills
• Ability to manage multiple workstreams in a fast-paced, high-stakes environment
• Strong negotiation and partner management skills

Qualifications

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5+ years of experience in programmatic and/or digital activation
• Hands-on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads) and programmatic ecosystems
• Experience executing across display, video, native, and direct publisher buys
• Strong understanding of financial advertising regulations, data usage, and compliance considerations
• Proficiency in ad serving and measurement tools
• Strong analytical skills with the ability to translate data into insights and business impact
• Proven team leadership or mentoring experience
• Strong client communication and presentation skills
• Ability to manage multiple workstreams in a fast-paced, high-stakes environment
• Strong negotiation and partner management skills

Pay

New York: $70,000.00 - $125,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Benefits

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Equal Opportunity Employer

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For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.