Associate Director, Digital Activation

About the role

Associate Director, Digital Activation (Paid Social) – a day‑to‑day lead for developing plans, executing digital buys, ensuring pacing and performance are optimized, interacting with clients, collaborating with internal teams, and leading the team responsible for digital activation. The role emphasizes correct use of the Digital Activation Process, a positive attitude, and a willingness to “roll up your sleeves.” Experience across several media channels and curiosity about emerging media platforms are essential.

Responsibilities

• Bring proactivity and leadership to clients and the team.
• Maintain familiarity with shopping‑focused ad units across Meta and TikTok.
• Provide excellent client service by being responsive, accountable, and detail‑oriented.
• Build strategic frameworks that align with client business goals.
• Set the tone and strategic direction of the team, focusing on growth and application of learnings.
• Understand and direct multiple user touch points influencing creative and messaging strategies.
• Own consumer insights and inspire tactical representations of strong, clear media strategies.
• Develop strategic partnerships and serve as subject‑matter expert to clients, partners, and internal teams.
• Oversee campaign creation and implementation, directing day‑to‑day operations of the activation team.
• Effectively manage budgets.
• Lead and provide guidance on campaign design, tactic implementation, buying path (manual IO or programmatic), and defining requirements for success and optimal DSP use.
• Manage daily, weekly, monthly, and quarterly client conversations related to digital media.
• Coordinate closely with the broader activation team to ensure efficient campaign setup, adjustments, and performance.
• Oversee billing and reconciliation processes.
• Implement business intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques).

Qualifications

• 5+ years of experience in media planning with expert knowledge of digital buying.
• Hands‑on experience using Meta, TikTok, and shopping‑focused tools.
• Experience managing media teams and client relationships.
• Experience working with large data sets and evaluating data methodologies.
• Ability to self‑manage, juggle multiple priorities, and maintain strong attention to detail.
• Excellent communication skills; ability to distill key ideas for non‑digitally centric teams.
• Proven ability to work with and influence cross‑functional teams.
• Strong knowledge of Microsoft Excel and ability to coach others in shortcuts.
• Working knowledge of third‑party verification tools, including IAS.
• Hands‑on experience with campaign workflow tools, including Prisma.

Pay

$70,000 – $125,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, with an objective to increase this requirement over time.