Senior Director, Carrier Marketing - Verizon

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role And Responsibilities

• Develop, coordinate and implement national and regional marketing plans balancing Samsung and Verizon’s objectives.
• Negotiate media funding based on sell-out metrics while maintaining a strong working relationship with Verizon’s marketing team.
• Serve as primary SEA marketing interface to customer’s product marketing, marketing communications, and public relations teams.
• Monitor, evaluate and report on the competitive environment. Formulate tactics to anticipate and respond to the competition.
• Identify growth opportunities within Verizon’s specific channels such as Company Owned Retail, Dealer, Care/Telesales/Call Center, Verizon.com and develop initiatives and programs to grow Samsung share.
• Work closely with Category and Channel Sales to ensure Samsung revenue and share goals are achieved.
• Work closely with Product Management, Business Operations and Strategy partners to secure funding for marketing programs through business case development and internal sell-in.
• Contribute to PowerPoint slide preparation for marketing and product launch storytelling.

Skills And Qualifications

• A Bachelor's Degree in business, marketing or economics preferred.
• At least 14+ years combined experience in product marketing, customer marketing, acquisition marketing experience in Consumer Electronics, CPG, Manufacturer, and Retail. Mobile telecom industry is a plus.
• At least 5-7 years building and leading high-performance marketing teams.
• An expert in customer/ channel marketing strategy with strong experience in leveraging consumer and shopper marketing insights, retention and loyalty strategy in order to drive win/win solutions with customers.
• Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company. Sales acumen a must.
• Highly organized/detail oriented.
• Polished and effective verbal and written skills.
• Strong relationship management with key customer contacts.
• Proven experience building and managing marketing programs that drive sales growth.
• Proven experience leading meetings, organizing people and processes.
• Ability to ideate new concepts and creative problem solve a must.
• Above average MSFT office skills with focus on PowerPoint slide building.
• Experience with Adobe Acrobat preferred.
• Budget management and Excel proficiency.
• Must be able to write, read, analyze, interpret, present, and explain mobile device technical product specifications when needed.

Behavioral Competencies

• Analytical/Systematic thinker: takes a well ordered and logical approach to analyzing situations/problems/information, organizing work and planning actions.
• Conceptual/Strategic thinker: identifies and see the relationship among key issues while understanding the big picture. Makes plans according to Company vision and strategy while aligning shared vision into achievable strategic objectives.
• Proactive/Forward thinker: anticipates and plans to deal with future events, trends, problems or opportunities.
• Team Builder: creates an environment to sustain highly motivated groups working to achieve common objectives. Uses well considered approaches to convince others and build support for ideas.
• Consensus Builder: uses well considered approaches to convince others and build support for ideas.
• Relationship Builder: develops and maintains strong relationships with mid-level and senior contacts, both internal and external, and is perceptive and responsive to the feelings, attitudes, and values of others.
• Political & Sales Acumen: exhibits a high degree of organizational awareness and is perceptive and responsive to power structures of both internal and external organizations.

Position Objective

Be a positive, cooperative and proactive contributing member of the Samsung account leadership team. Develop, coordinate and implement national and regional marketing plans balancing Samsung and Verizon’s objectives. Negotiate media funding based on sell-out metrics while maintaining a strong working relationship with Verizon’s marketing team. Serve as primary SEA marketing interface to customer’s product marketing, marketing communications, and public relations teams. Monitor, evaluate and report on the competitive environment. Formulate tactics to anticipate and respond to the competition. Identify growth opportunities within Verizon’s specific channels such as Company Owned Retail, Dealer, Care/Telesales/Call Center, Verizon.com and develop initiatives and programs to grow Samsung share. Work closely with Category and Channel Sales to ensure Samsung revenue and share goals are achieved. Work closely with Product Management, Business Operations and Strategy partners to secure funding for marketing programs through business case development and internal sell-in. Contribute to PowerPoint slide preparation for marketing and product launch storytelling.

Minimum Qualifications

• A Bachelor's Degree in business, marketing or economics preferred.
• At least 14+ years combined experience in product marketing, customer marketing, acquisition marketing experience in Consumer Electronics, CPG, Manufacturer, and Retail. Mobile telecom industry is a plus.
• At least 5-7 years building and leading high-performance marketing teams.
• An expert in customer/ channel marketing strategy with strong experience in leveraging consumer and shopper marketing insights, retention and loyalty strategy in order to drive win/win solutions with customers.
• Proven performance in developing and executing strategies that deliver wins for the consumer, the customer and the company. Sales acumen a must.
• Highly organized/detail oriented.
• Polished and effective verbal and written skills.
• Strong relationship management with key customer contacts.
• Proven experience building and managing marketing programs that drive sales growth.
• Proven experience leading meetings, organizing people and processes.
• Ability to ideate new concepts and creative problem solve a must.
• Above average MSFT office skills with focus on PowerPoint slide building.
• Experience with Adobe Acrobat preferred.
• Budget management and Excel proficiency.
• Must be able to write, read, analyze, interpret, present, and explain mobile device technical product specifications when needed.

Preferred Qualifications

• Develop and maintain excellent working relationships with all appropriate levels within and outside the company.
• Plan, organize, and prioritize multiple assignments and projects.
• Read and interpret marketing documents, media materials, and contracts (or related documents) based on corporate legal and marketing standards and philosophy.
• Demonstrated competency in both oral and written communication modes for internal and external personnel at all levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and company.

Life @ Samsung

Life @ Samsung

Benefits @ Samsung

Benefits @ Samsung

New Jersey State Only

The salary range for this role is expected to be between $245,000 and $275,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

Regular Full-Time Employees (Salaried or Hourly)

• Access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
• In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Reasonable Accommodations for Qualified Individuals with Disabilities

During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.