Senior Director, Brand & Content Strategies

Responsibilities

• Direct and manage the Marketing and Communications team to meet university needs.
• Hire, train, supervise, and evaluate assigned staff.
• Prioritize competing institutional marketing and communications needs and manage workflow to meet deadlines.
• Implement a performance management process including goal setting, coaching, and evaluation.
• Oversee the Marketing and Communications annual budget.
• Collaborate closely with the Director of Communications to coordinate efforts.

Brand Strategy & Institutional Marketing

• Provide strategic leadership for institutional brand and marketing efforts.
• Prioritize work to support enrollment and philanthropy goals.
• Develop and maintain institutional brand standards, templates, tools, and resources.
• Build shared understanding and adoption of brand standards across the Otterbein community.
• Synthesize and maintain the institutional "voice."
• Collaborate with internal partners to develop audience-specific brand positioning.
• Align marketing, advertising, public relations, recruitment, and philanthropy messaging into a coordinated, integrated strategy across all platforms.

Messaging Strategy & Content Development

• Serve as the university's senior messaging strategist and writer.
• Collaborate with senior leadership on internal and external communications.
• Support the President with messaging, content, and talking points as needed.
• Integrate Otterbein's values of inclusion and belonging into institutional messaging.
• Bring strategic priorities to life through storytelling.
• Support emergency communications planning in collaboration with leadership.

Coalition for the Common Good (CCG)

• Lead brand development efforts for the Coalition for the Common Good (CCG) in coordination with Antioch University colleagues.
• Maintain and support development of the CCG website (ccgedu.org).
• Develop marketing strategies to promote the CCG to diverse audiences.

Events & Publications

• Support messaging and brand integration for signature events including Commencement, Welcome Back, Alumni Gala and Awards, Pack Lecture and Scholar in Residence, and other key events.
• Contribute to the publication of Towers magazine.

Qualifications

• Bachelor's degree from a regionally accredited college or university required.
• 7-10 years of progressive experience leading a marketing communications team.
• Demonstrated success developing brand strategies and campaigns, with examples of work produced or overseen.
• Higher education experience preferred.
• Demonstrated experience managing social media strategies and engagement.
• Proven ability to work with a diverse client base and lead teams effectively.