Senior Director, Content & Brand Marketing

Career Growth

Career Growth: Advance your career with opportunities for leadership and personal development.

Culture of Excellence

Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.

Competitive Benefits

Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards

Total Rewards Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave.

A Day In The Life

A Day In The Life Founded in 2024, Savannah Friedkin Jewelry is a modern fine jewelry house rooted in sustainability. Built around the belief that beauty lives in imperfection, every piece is crafted from recycled 14-karat gold and climate neutral, ethically grown diamonds, a balance of conscience and luxury. Savannah Friedkin Jewelry now enters a pivotal scaling phase, evolving from a promising creative studio into a globally recognized brand. The company is seeking a Senior Director, Content & Brand Marketing reporting directly into the CEO to inspire, lead, and execute best-in-class content and campaigns that express the voice of the brand across multiple touch points.

Responsibilities

• Articulate compelling narratives and create visual expressions that resonate with customers and drive a passion for the brand.
• Concept creative ideas for launches, ads, and campaigns, supporting key business objectives.
• Develop campaigns that build brand equity, not just support product launches or short-term goals.
• Translate brand vision, positioning and business priorities into clear campaign strategies and inspiring creative briefs.
• Own 360 planning of how product will be amplified or launched and promoted in the market from concept development to execution.
• Partner closely with Creative Director to translate brand strategy into execution.
• Develop content across all customer facing channels including paid advertising, social, website, CRM (email, etc.) that resonate with target audiences, reinforcing brand identity and values.
• Ensure best-in-class product storytelling, content quality, and cohesive look and feel aligned with brand image.
• Identify growth opportunities, target segments and competitive positioning.
• Collaborate with external partners, agencies, or freelancers to expand SFJ’s reach in the market.
• Lead the planning and execution of direct mail program.
• Drive the creation of commercial tools and initiatives: from seasonal activations, events, and GWPS, ensuring they deliver ROI and support key milestones.
• Lead execution of content across photo, video, and performance marketing.
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including website, paid advertising, and email.
• Evaluate retouching, design, and final asset quality.
• Guide content producers and freelancers.
• Support photoshoots with planning with strict management of the content budget.
• Implement metrics and KPIs to measure success of go-to-market initiatives.
• Track performance and insights from campaigns (measuring incremental lift in traffic and conversion), and identify optimizations during and for future campaigns.
• Report on campaign performance and cost efficiency to refine future planning.

Requirements

• Bachelor's Degree From an accredited four-year college or university
• Req12+ years of leadership experience in brand marketing
• Successful track record managing product launches with strong ROI at a high growth brand
• Proven track record of success leading creative teams
• Creative and strategic thinker with ability to balance high-level thinking with hands-on execution
• Deep understanding of customer behavior and international luxury markets
• Strong understanding of marketing and advertising principles
• Global mindset with ability to navigate diverse markets
• Strong experience with premium/luxury branding and storytelling
• Excellent interpersonal and communication skills