Senior Director, Brand Marketing
Ladders · United States · Yesterday
RemoteRemoteMarketing$160k–$200k/yrFull-time
Responsibilities
- Own and evolve the brand identity across all customer touchpoints
- Develop and implement an editorial and content strategy to establish thought leadership
- Lead organic social media and video content as integral parts of the marketing strategy
- Oversee earned media and PR strategies to enhance executive visibility and brand messaging
- Transform partnerships into engaging content and storytelling opportunities
- Build and lead a cohesive brand and content team, ensuring creative excellence and operational efficiency
Qualifications
- 10+ years in brand leadership, with at least 4 years in team management
- Proven experience evolving and launching a B2B brand narrative in market, preferably in SaaS
- Strong visual and editorial judgment, knowing when quality is sufficient for launch
- Metrics-driven mindset, comfortable presenting data insights to executives
- Collaborative partner across marketing functions, capable of enhancing the brand's holistic strategy
- Experience managing agency partnerships effectively for optimal output
Benefits
- Multiple health and dental coverage options, including 100% coverage for employee and 50% for family
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- Generous PTO: 4 weeks, increasing at year two
- 12 company holidays plus 2 floating holidays
- Comprehensive parental leave policies
- FSA and HSA options
- Wellbeing fund: $150 quarterly
- Business expense stipend: $125 quarterly
- Provision of a Mac laptop and equipment stipend