Senior Director, Advancement Communications and Marketing - University Advancement

About the role

The Senior Director, Advancement Communications and Marketing will lead digital strategy and execution for University Advancement, serving as a data-driven strategist for digital engagement. Reporting to the Assistant Vice President (AVP), the role involves managing a complex digital ecosystem, interpreting performance data, and leading a team in executing a sophisticated, omnichannel digital strategy.

Responsibilities

• Leading digital strategy and execution for University Advancement
• Serving as the primary interpreter of digital engagement data
• Reporting on success to senior leadership and campus partners
• Managing the advancement communications tech stack
• Driving investment and ethical innovation in AI
• Supervising and mentoring a team of high-performing digital communicators
• Collaborating with content creators and campus partners

Qualifications

• A highly data-driven mindset with the ability to interpret complex data and communicate findings
• Management experience with a focus on mentoring digital specialists and fostering a collaborative culture
• Proficiency in data tools and experience using data to make strategic recommendations
• Experience creating digital marketing cascades and multi-channel campaign management
• Technical proficiency in industry-standard tools
• Strong relationship-building skills, working effectively with content creators and campus partners