Director, Advancement Marketing & Communications

Position Summary

The Director, Advancement Marketing & Communications will drive Dallas College Foundation’s external communication strategies and initiatives. They will lead the Foundation’s communications team in creating integrated campaigns that inspire and inform donors, alumni, and community members to support and engage with Dallas College Foundation.

Essential Duties & Responsibilities

• Communication Strategy: In partnership with the Senior Director, External Engagement & Impact, leverage brand strategy, key priorities, and best practices to form a cohesive, integrated marketing and communications strategy across owned and earned media, including a strategic messaging strategy.
• Content Development: Develop compelling, human-centered, impact-driven content for owned and earned media in partnership with the Foundation’s creative services team. This includes writing compelling copy and messaging for a variety of platforms.
• Media Relations: Work alongside the Foundation’s communications agency to develop and maintain strong relationships with key local, regional, and national media, respond to media inquiries, prepare press releases, op-eds, and pitches, and prepare stakeholders for interviews and other media opportunities.
• Thought Leadership: Identify and support opportunities for executive and organizational thought leadership, including speaking opportunities, publishing, and white papers, and support leaders with speech writing, presentations, and talking points.
• Leadership: Develop and lead the Foundation communications team, including hiring, onboarding, and managing new team members, managing projects and campaigns, and providing strategic leadership and development.
• Agency Management: Manage the Foundation’s relationship with its communications agency, including regular meetings, strategy development, deliverable tracking, and assessment.
• Data and Analytics: Track and analyze content and campaign performance, offering insights to inform strategy, and proactively integrate data tracking and data-driven decision making in all communications.

Qualifications

• Bachelor’s degree in a related field
• Five years of experience in marketing, communications, public relations, media relations, content creation, or other related fields
• Management experience and content creation experience preferred
• Demonstrated experience in strategic planning, resource allocation, timeline management, project management, and personnel or agency supervision
• Valid driver’s license if traveling to off-site locations
• Official transcripts, license and/or certification are required
• Bilingual or multilingual preferred

Skills

• Incredible commitment to centering stakeholders and giving the audience an amazing, memorable experience that leaves them feeling valued and connected
• Dedication to producing exceptional, uncompromising communications and materials, no matter the audience, no matter the budget, no matter the size
• Proven experience in developing cohesive, integrated communications strategies aligned with an organization’s objectives and priorities
• Experience developing communications campaigns utilizing social media, list email, direct mail, and print materials
• Experience as a people manager with strong leadership and team management skills, including a track record of leading and developing high-performing communicators
• Excellent writing, proofing, and storytelling skills
• Deep understanding of communications and media trends, principles, strategies, and tactics, with expertise in innovative messaging strategies to deploy an effective omni-channel approach
• Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights
• Understanding of nonprofit, education, or fundraising communications and content strategies
• Comfortable operating successfully in ambiguous situations
• Strong project management skills with the ability to manage multiple simultaneous projects, including leading and delegating projects to Dallas College Foundation’s network of vendors, agencies, and contractors

Benefits

Maintain the highest ethical standards and adherence to applicable rules, regulations, policies and procedures

Pay

Salary Minimum $92,700.00 Annually

Schedule

Position Type Administrator