Director of Marketing

About the job

South Chicago Packing is a trusted food manufacturing partner dedicated to producing high-quality fats, oils, and shortenings for foodservice, retail, and wholesale customers. We prioritize product quality, food safety, and strong customer relationships, while fostering collaboration, accountability, and innovation to drive long-term value.

Position Description

The Director of Marketing is a brand builder, commercial leader, and key member of the South Chicago Packing Leadership Team, responsible for driving profitable growth across all channels and classes of trade. Reporting directly to the President, this role owns the integrated marketing strategy and execution across the full marketing mix – including brand, portfolio, innovation, media, and activation inclusive of e-commerce channels - ensuring alignment with business objectives and measurable outcomes. This role serves as a strategic leader within the organization, partnering closely with Sales, Growth & Innovation, Finance, and Supply Chain leadership to align marketing with enterprise priorities and drive cross-functional results.

Manager of Sales Enablement and Marketing Automation

• Manage sales enablement initiatives to enhance sales productivity and effectiveness
• Implement and optimize marketing automation tools to streamline workflows and improve efficiency

Associate Manager of eCommerce and Brand Management

• Develop and execute unified B2B and B2C marketing plans aligned to business objectives
• Lead category, competitive, and growth strategy
• Manage brand identity and messaging across all touchpoints
• Oversee packaging art design, ensuring alignment with brand guidelines and timely delivery of final production-ready artwork

Brand & Portfolio Strategy

• Build and lead a high-performing marketing organization
• Build a data-driven marketing approach with clear KPIs across awareness, acquisition, conversion, retention, and ROI
• Leverage CRM and marketing automation tools to drive segmentation, personalization, and performance

Innovation

• Partner with Growth & Innovation to develop a multi-year innovation pipeline aligned to strategy and financial goals
• Identify white space opportunities through market, customer, and trend analysis across B2C and B2B
• Support business case development and ensure strong go-to-market plans and launch execution for new products

Data, Analytics & Insights

• Lead use of syndicated and internal data to track brand, category, and competitive performance
• Partner with the Director of Growth & Innovation to build an insights agenda, supported with a network of Research partners

Team Leadership & Development

• Lead, coach, and develop the marketing organization
• Establish clear priorities, roles, and performance expectations aligned to company goals
• Foster a culture of accountability, collaboration, and continuous improvement

Key Performance Indicators (KPIs)

• Revenue Delivery: Deliver annual revenue objectives aligned to the company’s operating plan across B2B and B2C channels
• Ecommerce Performance: Improve Return on Advertising Spend (ROAS) across eCommerce platforms
• Campaign Effectiveness: Deliver against defined campaign objectives across reach, engagement, lead generation, and conversion
• Innovation Launch Performance: Achieve revenue and volume targets for new product launches in line with Annual Operating Plan (AOP) and Long-Range Plan (LRP)

Benefits

• Medical, vision, dental
• Discretionary bonus up to 30% (50% personal performance based & 50% company performance)
• 401(k) with matching up to a max of 4%
• 200 hours PTO in the 1st 12 months