Senior Digital Strategy Consultant (Dallas, TX)

Position Overview

Key Responsibilities

• Strategic & Journey Definition
• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
• Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
• Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
• Requirements & Documentation
• Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
• Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
• Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
• Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).
• Cross-Functional Program Support
• Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.
• Support backlog management with user stories and refinement for multi-solution Adobe programs.
• Facilitate workshops, discovery sessions, and journey design sessions with client teams.
• Ensure program cohesion and stakeholder clarity across delivery stages.

Required Skills & Experience

• Adobe Platform Familiarity
• Working knowledge of AEP, RTCDP, AJO, and CJA.
• Data & Analytical Skills
• Ability to interpret data schemas, identity models, and event structures.
• Understanding of segmentation logic, customer attributes, and behavioral signals.
• Experience defining success metrics, measurement plans, and reporting requirements.
• Digital Strategy & Business Analysis
• Experience translating business goals into technical requirements, journeys, or data-driven use cases.
• Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
• Ability to break down complex problems into structured frameworks and clear documentation.
• Soft Skills
• Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.
• Consultative mindset with experience facilitating workshops or working directly with business stakeholders.
• Highly organized and able to influence alignment across cross-functional departments.

Preferred Qualifications / Education

• Familiarity with AEM Assets, Workfront, or Marketo is a plus.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

We specialize in the Adobe Experience Cloud, providing end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we're growing fast—and we're looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Application Information

To apply, please visit our careers page: careers@blueacornici.com.