Senior Digital/Social Specialist - Interventional Cardiology Therapies

About the role

The Senior Digital / Social Media Specialist will play a critical role in advancing the Medtronic Interventional Cardiology Therapies (ICT) business by developing and executing integrated social media strategies across consumer and healthcare professional (HCP) audiences.

Responsibilities

• Own, implement, and evolve a comprehensive direct-to-consumer (DTC) social media strategy for Renal Denervation in partnership with DTC and Integrated Marketing teams.
• Build social communities across consumer channels, helping accelerate and advance the success of national DTC integrated marketing campaigns.
• Support healthcare professional social media strategies across ICT, with primary focus on LinkedIn.
• Develop and execute social media strategies supporting business objectives across ICT for both HCP and consumer audiences.
• Partner with the digital marketing team to elevate LinkedIn strategy and presence and align social efforts with web and programmatic initiatives.
• Create, plan, schedule, publish, and manage organic and paid social media content.
• Track, analyze, and report on social media performance, providing insights and optimization recommendations.
• Monitor social channels and comments, following established procedures for responses, complaints, and issue escalation.
• Maintain a pulse on the evolving social media landscape, including emerging platforms and new features, and partner with cross-functional teams to evaluate pilot opportunities.
• Operate effectively in a highly matrixed environment, partnering across functions and organizational levels to achieve business objectives while building strong cross-functional relationships and align diverse stakeholders to drive successful outcomes.

Requirements

• Bachelor’s degree with four (4) years of relevant experience, OR an advanced degree and two (2) years of relevant experience.
• Advanced knowledge of digital and social media marketing, including both organic and paid social media initiatives.
• Experience supporting consumer and healthcare professional marketing preferred.
• Strong analytical, organizational, and collaboration skills.
• Ability to manage multiple projects independently and work effectively across diverse stakeholder groups.

Qualifications

At Medtronic, we are committed to fostering an environment where employees can thrive and make a meaningful impact. In alignment with our enterprise-wide workforce planning approach, U.S. work authorization sponsorship (H-1B, TN, J, etc.) is offered exclusively for Principal-level roles and above, where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Skills

Required skills include advanced knowledge of digital and social media marketing, experience supporting consumer and healthcare professional marketing, strong analytical, organizational, and collaboration skills, ability to manage multiple projects independently, and effective cross-functional collaboration.

Benefits

Regular employees are eligible for a wide range of benefits, including health, dental and vision insurance, health savings account, healthcare flexible spending account, life insurance, long-term disability leave, dependent daycare spending account, tuition assistance/reimbursement, and simple steps (global well-being program).

Pay

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location.

Schedule

Given the DTC component is expected to be roughly 70% of the role, consumer experience is highly preferred. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.