Senior Digital Marketing Coordinator

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for representing Fortune 500 companies in high‑stakes litigation and government‑facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

About the role

The Senior Digital Marketing Coordinator will provide support for the firm’s webinars, website, client alert program, social media, digital marketing, and other related activities. This role will also provide support for a variety of communications activities and projects.

Responsibilities

• Coordinate the planning and execution of all webinars, including creating invitations in the Vuture email management system, setting up the webinar in On24, facilitating rehearsals, producing webinars, and handling related website and social media tasks.
• Support the firm’s social media presence by publishing content across applicable platforms and identifying opportunities to increase visibility and engagement.
• Track social media performance and prepare regular reports on engagement, audience growth, and content effectiveness.
• Provide support, training, and coaching to firm attorneys and other professional staff on use of social media and other digital branding channels.
• Assist in managing the firm’s website by updating biographies, practice descriptions, event pages, and other content; creating new pages; and monitoring expired content.
• Manage the process for updating lawyer and professional biographies on Crowell.com, ensuring compliance with bar guidelines.
• Manage client alert formatting, risk review, and distribution process.
• Assist in the management of analytics and reporting for website, alerts, social media, webinars, email marketing, and podcasts, providing input and analysis to key stakeholders as necessary.
• Assist in optimization of website and blogs using SEO and GEO tools, ensuring website content is up‑to‑date and relevant.
• Assist in management of digital marketing projects and tasks using a project‑management tracking system.
• Monitor website performance, finding and correcting errors in content, broken links, or other needed maintenance.
• Serve as a first response for general marketing department requests; help ensure compliance with firm editorial and style guidelines.

Knowledge, Skills, and Abilities

• Strong proficiency with HTML, social media platforms, Microsoft Office Suite, and Adobe Creative Suite required.
• Knowledge of DealCloud (or applicable firm CRM tool), Lexblog/WordPress, Vuture or other communications/event management systems is a plus.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing with internal and external contacts.
• Excellent editing and proofreading skills.
• Ability to adapt to changing priorities and maintain a productive, committed work effort, meeting deadlines and managing workload.
• Ability to provide quality client service to both internal and external contacts.
• Demonstrated ability to organize and prioritize multiple projects in a dynamic and complex environment to meet deadlines and daily requirements.
• Demonstrated ability to work both independently and with others in a cooperative, enthusiastic, and friendly manner to accomplish objectives and participate in team efforts.
• Willingness to work overtime and off‑peak hours to serve internal and external client needs.
• Demonstrated ability to acquire new skills quickly, particularly as it relates to digital marketing and production tools.

Education

Bachelor’s Degree required.

Experience

• Minimum five (5) years of related and progressively more responsible experience.
• Strong project management experience is preferred.
• CRM experience is a plus.
• Prior law firm experience desirable.

Pay

• Washington, D.C.: $61,000‑$90,000
• New York City: $70,000‑$100,000