Senior Digital Marketing Consultant

Duties And Responsibilities

• Support development of integrated digital marketing strategies aligned to client business objectives and KPIs
• Execute, manage, and optimize campaigns across platforms including Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels
• Analyze campaign, website, and conversion data to identify insights, trends, and optimization opportunities
• Develop recommendations to improve acquisition, engagement, conversion, and retention performance
• Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries
• Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute integrated marketing programs
• Utilize AI tools and frameworks to develop and scale capabilities in day-to-day activities
• Participate directly in client meetings, presenting campaign updates, insights, performance trends, and optimization recommendations
• Support media planning, audience targeting, testing strategies, and budget allocation recommendations and pacing
• Execute and analyze A/B testing initiatives across campaigns, audiences, creative, and landing pages
• Help ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks
• Maintain awareness of industry trends, platform changes, and emerging digital marketing opportunities
• Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable
• Manage multiple campaigns and client priorities simultaneously in a fast-paced agency environment

Qualifications

• 4–6+ years of experience in digital marketing, paid media, or media planning
• Growth Mindset: looking for a culture of experimentation by testing untested digital strategies and scaling success
• Agency or consulting experience strongly preferred
• Hands-on experience managing campaigns across: Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, YouTube
• Experience with analytics and reporting platforms including: Google Analytics / GA4, Adobe Analytics, Looker Studio / Data Studio, Tableau or similar BI tools
• Strong analytical mindset with ability to translate data into actionable business recommendations
• Experience presenting findings and recommendations to clients and internal stakeholders
• Strong Excel/data analysis skills including pivots, formulas, and data manipulation
• Excellent communication, organizational, and collaboration skills
• Ability to manage multiple priorities and client engagements simultaneously while taking ownership of work