Senior Demand Generation Operations Manager

About the role

This marketing operations role lives in Demand Generation Operations and supports a range of critical projects, operating cadences, and workstreams across marketing systems, BDR operations, and go-to-market processes, maintaining momentum and performance as priorities shift. At Genesys, we are advancing an AI-powered approach to customer experience, and this role plays a key part in ensuring the operational layer that supports pipeline generation and progression remains scalable, measurable, and reliable.

Responsibilities

• Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
• Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys
• Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
• Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
• Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives

Requirements

• 12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
• Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
• Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
• Experience executing cross-functional transformation initiatives (for example, process redesign, system implementation, or workflow optimization)
• Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
• Strong communication and stakeholder management skills, with the ability to execute autonomously
• Strong analytical skills with the ability to interpret data and drive operational decisions

Preferred Qualifications

• Familiarity with CRM, Marketing Automation, ABM and Sales Engagement platforms
• Experience supporting AI-enabled or data-driven GTM workflows
• Demonstrated ability to step into ambiguous situations and drive execution without defined playbooks

Benefits

Medical, Dental, and Vision Insurance. Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Paid volunteer time
August Free Fridays
Well-being resources and regionally tailored programs for employees and their families
Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys