Senior Demand Generation Manager, Lead Gen - LinkedIn Marketing Solutions

About the role

The role is based in the San Francisco Bay Area and is a hybrid position, combining remote and office workdays. This role is responsible for leading complex, cross-functional acquisition programs that drive higher-value growth for the business.

Responsibilities

• Own and operate higher-value acquisition lead generation program end-to-end, translating business and revenue priorities into clear strategy, execution plans, and measurable outcomes.
• Lead cross-functional work across operations, finance, sales, and marketing teams, distilling strategy and insights into the right level of context to drive alignment and action.
• Leverage Artificial Intelligence tools to enhance operational efficiency and drive measurable, real lift in program and campaign performance.
• Design and incorporate ABM-centric strategies that engage buying committees within named accounts, enabling sales teams to drive coordinated, high-touch engagement.
• Own program-level performance and insights, synthesizing engagement, lead quality, conversion, and downstream revenue signals into clear recommendations and actions.
• Communicate program strategy, performance, and impact through concise, executive-ready updates that inform decisions and influence stakeholders.
• Communicate strategy, insights, updates, and results to stakeholders and leadership.

Qualifications

• BA/BS degree in marketing, business, or a related field; or equivalent work experience.
• 7+ years experience in growth marketing.

Preferred Qualifications:

• Proven ability to set and own a roadmap, driving strategy to execution.
• ABM experience designing 1:few, 1:1, and 1:many customized approaches to activate named accounts.
• Creative marketer with a passion for understanding the audience and designing programs that inspire action.
• Exceptional interpersonal, communication (oral and written), and presentation skills.
• Experience analyzing data to generate actionable insights and program improvements, driving innovation, and conducting A/B tests to enhance performance.
• Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.
• Experience collaborating across time zones to develop global strategies.
• Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.
• Experience working with Sales teams.

Suggested Skills:

• Cross-functional Collaboration
• Strong Business Acumen
• Stakeholder Management

Pay

$125,000 to $195,000 annually.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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