Senior Marketing Manager, Demand Gen

About Tonic.ai

Tonic.ai is The Fake Data Company. We help development teams generate high-fidelity synthetic data so they can build and test faster — without touching production data. Our products serve a range of use cases: from generating realistic synthetic datasets from scratch (Tonic Fabricate) to de-identifying structured and unstructured databases for testing and AI workflows.

The Role

We're hiring an AI-native Senior Marketing Manager, Demand Gen to own the top of our funnel; from first impression to signed-up user. You're responsible for everything that happens before someone walks through the door. You'll report to the Senior Director of Growth Marketing and work across multiple product lines and multiple motions (PLG, ABM).

Paid Acquisition

• Google Ads: search campaigns for all three products, with Structural's top-performing keywords requiring particular attention
• Paid social: LinkedIn, with potential to expand into Meta, Reddit, and other channels based on performance data
• Display
• Retargeting
• YouTube

Email Marketing

• Email marketing acquisition email sequences targeting net-new prospects across Fabricate and Textual audiences
• Coordinate with SDRs on sequencing and messaging, but you own the strategy and copy

ABM

• Tonic Textual Run account-based campaigns for Textual
• Direct Mail Run direct mail to high-intent ABM segments where digital isn't breaking through

Experimentation

• Continuous test-and-learn cadence across creative, audience, and channel combinations

How You'll Be Measured

• Primary metrics: signup volume by channel and signup quality measured by downstream conversion to qualified opportunity.
• Secondary: channel CAC, payback period against modeled targets, and number of new channels graduated from test to scaled spend per quarter.

Why This Role

• You'll work directly with the Sr. Director of Growth Marketing — not in a large team where your work disappears into committee.
• Your work is visible, attributable, and impactful.
• This is a rare opportunity to drive go-to-market for a platform that is genuinely disruptive: helping the world's engineering and AI teams build faster, ship safer, and stop waiting on data they can't touch.