Demand Gen, Senior Manager
Pipeline
You will act as the primary driver of marketing-sourced pipeline, measured by sales-qualified meetings from events, digital initiatives, and website conversions.
Campaign Execution
You will lead the end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, field events, and digital marketing strategies through close partnership with GTM teams.
Sales Enablement & Partnership
You will partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with our marketing events and campaigns.
Cross-Functional Accountability
You will partner across marketing & sales development functions within the organization, with the objective of delivering high-quality assets and insights required to successfully drive sales pipeline.
HubSpot Administration
You will act as the lead administrator for our HubSpot Marketing Hub, managing lead-to-sales flow and inclusive of lead scoring, distribution, and metrics reporting and dashboards.
Multi-Channel Campaign Execution
You will drive integrated marketing through management of various digital channels and related tools; support evaluation and consultation of our martech stack.
AI-Driven Efficiency
You will utilize AI tools to scale campaign production and proficiency, supporting our lean team in delivering outsized results.
About the Role
We are a team deeply passionate about using technology to change education, based in New York City, and reporting directly to our VP of Marketing.
Qualifications
You have at least 5 years of experience owning & leading demand generation functions with a track record of driving measurable pipeline growth. You have a deep understanding of the SaaS landscape and proven track record in enterprise or platform marketing, moving beyond point-solution sales to articulate the value of a robust, multi-tool-replacing architecture. You are open, flexible, and thrive in a fast-paced environment where you are building the foundation while simultaneously driving the plan.