Senior Demand Generation Manager (B2C Growth)

Position Summary

Sketchy is looking for a versatile Senior Demand Generation Manager (B2C Growth) who thrives in the pace and ambiguity of startup life. This is a highly cross-functional, hands-on role that sits at the center of growth, product, and community.

Responsibilities

• Growth Strategy & Channel Ownership
• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Paid Acquisition
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Messaging & Creative
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Lead Nurture & Funnel Optimization
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Events & Growth Experiments
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Analytics & Optimization
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Cross-Functional Collaboration
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

What We’re Looking For

• 5–8 years of marketing experience with a heavy focus on demand generation or performance marketing.
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
• Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
• Experience with lifecycle/email marketing and marketing automation.
• Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
• Strong product intuition and experience partnering closely with product teams.
• Ability to develop segment-specific messaging that converts.
• Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
• Excellent writing and communication skills across performance formats (ads, emails, landing pages).
• Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
• Thrives in ambiguity and a fast-moving startup environment.
• Background in edtech, healthcare, or student-focused products.
• Familiarity with healthcare education (medical school, NP programs, PA programs).
• Experience in a growth-stage startup environment (Seed to Series B).

Skill Set

• Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
• Excellent writing and communication skills across performance formats (ads, emails, landing pages).
• Strong product intuition and experience partnering closely with product teams.
• Ability to develop segment-specific messaging that converts.
• Self-starter mentality with strong ownership and comfort building programs and processes from scratch.
• Thrives in ambiguity and a fast-moving startup environment.
• Background in edtech, healthcare, or student-focused products.
• Familiarity with healthcare education (medical school, NP programs, PA programs).
• Experience in a growth-stage startup environment (Seed to Series B).

Benefits

• Remote First - Make a difference from wherever you want to work.
• Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
• 100% Individual Health Coverage - We got you covered!
• Equity - From day one, you’ll have a stake in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement

Pay Range

$140,000 - $160,000 annual salary plus a performance-based annual bonus and stock options

About the Role

We are a remote-first company based in the United States. We are committed to providing a supportive and inclusive environment for all employees. Our company values diversity and inclusion, and we strive to create a workplace where everyone feels valued and respected.