Senior Customer Marketing & Advocacy Manager
About HR Acuity®
HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe. We're a fast-growing, innovative company led by a female founder and CEO. We're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected.
About the role
We are seeking a proactive and experienced Customer Marketing & Advocacy Manager to join our team. This is a strategic and hands-on role leading initiatives that deepen customer relationships, drive engagement, and amplify customer voices. The role has an equal split between customer marketing programs and customer advocacy. This person will report directly to the CMO and will be the primary owner of the customer marketing function, with support from the broader marketing team. The right candidate thrives in a lean, fast-paced environment as a strategic IC owning the customer marketing function. This is a remote opportunity – must be US based in MST, EST or CST timezones.
Responsibilities
Customer Marketing (50%)
- Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
- Measure and report on marketing-influenced ARR and pipeline from customer programs
- Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
- Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
- Synthesize NPS survey data and deliver findings and recommendations to leadership
- Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
Customer Advocacy (50%)
- Build and manage a referenceable customer pool to support the sales process – reference calls, case studies, and peer review platforms
- Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
- Identify, recruit, and nurture customer advocates and ambassadors
- Expand the referenceable client list and improve time to fill for reference requests
- Support customer speakers for events, webinars, and thought leadership opportunities
Requirements
- 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
- Proven track record on both sides of the function – customer marketing programs tied to ARR growth AND a referenceability and advocacy practice
- Experience running ARR-influenced marketing programs with measurable outcomes
- Hands-on experience building and managing a customer reference pool – reference calls, case studies, G2 reviews, and advocacy activation
- Experience running NPS surveys and synthesizing data for leadership
- Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer marketing team of 20 or more
- Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
- Strong project management skills with the ability to manage multiple programs simultaneously
- Bachelor's degree in Marketing, Business, or a related field preferred
Preferred Qualifications
- HR tech experience
- Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)
Compensation
The pay range for this position is expected to be between $140,000 to $155,000. Base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity.
Benefits
- Comprehensive medical, dental and vision plans with FSA or HSA options
- 401K plan with company match
- Paid leave for various life events, such as sickness, disability, or parenthood
- #Allin Shares Program (equity)
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week
- 8 hours of volunteer time
- Half day summer Fridays and half day first Fridays
- Unlimited PTO
- Employee assistance program
- Referral bonuses
- Remote work environment
Learning and Development
- Onboarding: Learn the basics of your role, company culture, and expectations. Get familiar with tools, systems, and processes. Receive feedback and guidance from your mentor and peers.
- Manager training: Develop skills to lead, motivate, and empower your team. Learn effective communication, delegation, goal setting, feedback, and conflict resolution. Enhance emotional intelligence, coaching, and mentoring abilities.
- Leadership training: Grow your leadership potential and influence. Learn to inspire and align others with the company vision, mission, and values. Strengthen strategic thinking, decision making, and problem-solving. Expand network and collaboration with other leaders.
- Industry training: Stay updated on latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders. Apply learning to improve performance, quality, and efficiency.