Senior Marketing Manager, Customer Advocacy

We need to produce HTML fragment with sections: About the role? The posting includes description: "Darktrace is a global leader..." that's about company. Then "Job Description: As part of the Audience Marketing team..." then "What You'll Do", "What You'll Bring", "Benefits". Also maybe "Pay" and "Schedule" not present, so omit. Also need to include section headings using

. Use

• for any list of duties/requirements/benefits. Use

  for prose. Do not repeat job title as heading. Do not include Job ID etc. Remove boilerplate: EEO, accommodations, at-will, etc. Also remove navigation/cookie etc (none). Also remove duplicated lines. Keep all substantive info. We need to decide sections: About the role (maybe company overview), Responsibilities (What You'll Do), Requirements/Qualifications (What You'll Bring), Benefits. Possibly also "Skills" but not separate. Use headings only when content present. We need to preserve all substantive info: company description, role description, responsibilities bullet list, requirements bullet list, benefits list. We need to format bullet lists as

  • . For prose paragraphs use

    . Let's extract content. Company overview paragraph: "Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day. Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI. Today, our customers depend on us to stay ahead. At Darktrace, we are energized by that responsibility. We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked. We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves. We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them. Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast" That's a paragraph; we can put under

    About the role

    maybe. Job description: "As part of the Audience Marketing team, we're looking for a strategic and customer-obsessed Senior Marketing Manager, Customer Advocacy, to build and scale one of Darktrace's most important growth engines. This role is responsible for building customer proof which turns customer outcomes into the stories, references, reviews, speakers, and insights that strengthen Darktrace's market leadership, accelerate Secure AI adoption, and help customers learn from one another. You will own Darktrace's global advocacy strategy, partnering across multiple core stakeholders, partners and customers to capture meaningful customer outcomes, and activate those voices across every stage of the customer journey. This is a highly visible role with the opportunity to shape how Darktrace showcases customer success as we define the future of AI security." That's prose; could be part of About the role or separate "Role Overview". But we already have About the role; maybe we combine. Then "What You'll Do" list: bullet points: - Build and scale Darktrace's customer advocacy program - Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement. - Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently. - Develop programs that identify, recruit, nurture, and activate customer champions globally. - Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth. - Create customer proof that drives growth - Build a global pipeline of customer stories, proof points, testimonials, and success stories that align to our most important revenue priorities. - Partner with Regional Marketing to scale this framework and workflow. - Partner with Demand-Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams to ensure customer proof supports key business priorities. - Help bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions. - Strengthen Darktrace's market credibility - Own global peer review programs across Gartner Peer Insights and G2. - Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities. - Measure and report advocacy impact across program participation, content creation, reviews, and business influence. We need to decide how to structure: Could have a single
    with top-level items, and sub-items as nested
    . That's okay. Then "What You'll Bring": list: - 8+ Years in B2B SaaS Marketing and 5+ years specializing in Customer Advocacy or Customer Marketing. Cyber security preferred. - Proven experience building or scaling customer advocacy and customer storytelling programs, including developing customer stories, references, reviews, speakers, or executive advocacy initiatives. - Passion and ideas of how to implement AI-first ways of working, with experience leveraging AI tools and agentic workflows to drive productivity, uncover insights, streamline operations, and scale customer engagement programs. - Strong cross-functional leadership skills and experience working across Marketing, Sales, and Customer Success organizations. - Experience with advocacy platforms, CRM systems, and marketing technologies such as Champion, Salesforce, Gainsight, HubSpot, or similar platforms. - Strong communication, stakeholder management, and program management skills. - Ability to balance strategic thinking with hands-on execution in a fast-moving environment. - Strong relationship management across internal and external network - Travel up to 25% We need to keep as list items. Benefits list: - 100% medical, dental and vision insurance, plus dependents - Paid parental leave - Pet insurance - Discount (maybe "Life insurance"? Actually list: "Life insurance" then "Commuter benefits", "401(k)", "Employee Assistance Program". Let's parse: The benefits block: "Benefits: 100% medical, dental and vision insurance, plus dependentsPaid parental leavePet insurance DiscountLife insuranceCommuter benefits401(k)Employee Assistance Program" It seems missing spaces. We need to separate items: - 100% medical, dental and vision insurance, plus dependents - Paid parental leave - Pet insurance - Discount (maybe "Life insurance discount"? Actually "DiscountLife insurance" maybe they meant "Life insurance" and "Discount"? Hard to know. We'll keep as separate items: "Discount", "Life insurance", "Commuter benefits", "401(k)", "Employee Assistance Program". We'll preserve as given. Thus list items. Now produce HTML. We must not include markdown fences. Just raw HTML. Structure:

    About the role

    ...company overview...

    ...job description paragraph...

    Responsibilities

    • Build and scale Darktrace's customer advocacy program
      • Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.
      • Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.
      • Develop programs that identify, recruit, nurture, and activate customer champions globally.
      • Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth.
    • Create customer proof that drives growth
      • Build a global pipeline of customer stories, proof points, testimonials, and success stories that align to our most important revenue priorities.
      • Partner with Regional Marketing to scale this framework and workflow.
      • Partner with Demand-Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams to ensure customer proof supports key business priorities.
      • Help bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions.
    • Strengthen Darktrace's market credibility
      • Own global peer review programs across Gartner Peer Insights and G2.
      • Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities.
      • Measure and report advocacy impact across program participation, content creation, reviews, and business influence.
    But note we duplicated "Build and scale Darktrace's customer advocacy program" as a top-level item with subitems; maybe better to have top-level items as the three main categories and subitems as details. However the original bullet list had each bullet as a separate responsibility, not nested. The sub-bullets were under "Create customer proof that drives growth" and "Strengthen Darktrace's market credibility". The first bullet "Build and scale Darktrace's customer advocacy program" had sub-bullets? Actually the original: "What You'll Do Build and scale Darktrace's customer advocacy program Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.Develop programs that identify, recruit, nurture, and activate customer champions globally.Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth. Create customer proof that drives growth Build a global pipeline of customer stories, proof points, testimonials, and success stories that align to our most important revenue priorities. Partner with Regional Marketing to scale this framework and workflow.Partner with Demand-Generation, Corporate Affairs, Brand, Analyst Relations, and Sales teams to ensure customer proof supports key business priorities.Help bring customer voices into campaigns, events, analyst engagements, media opportunities, and sales motions. Strengthen Darktrace's market credibility Own global peer review programs across Gartner Peer Insights and G2.Support customer participation in analyst evaluations, executive engagements, speaking opportunities, and strategic reference activities.Measure and report advocacy impact across program participation, content creation, reviews, and business influence." It seems the first bullet is a long sentence containing multiple clauses separated by periods but no line breaks. Actually it's: "Build and scale Darktrace's customer advocacy program Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement. Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently. Develop programs that identify, recruit, nurture, and activate customer champions globally. Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth." Thus the first bullet includes multiple sentences. So we could treat each sentence as separate
    • under a top-level
      . Then the next bullet "Create customer proof that drives growth" with its sub-bullets. Then "Strengthen Darktrace's market credibility" with sub-bullets. Thus we can produce:

      Responsibilities

      • Build and scale Darktrace's customer advocacy program. Own the global strategy for customer stories, references, speakers, peer reviews, customer insights, and advocacy engagement.
      • Lead the evolution of our advocacy technology stack and develop AI-powered and agentic workflows that help employees discover customer insights, identify advocates, surface proof points, and fulfill advocacy requests more efficiently.
      • Develop programs that identify, recruit, nurture, and activate customer champions globally.
      • Build lasting relationships with customer champions and executive stakeholders, creating a community of advocates who are eager to share their experiences and support Darktrace's growth.
      • Create