Senior Copywriter, Customer & Brand Partnerships Creative

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation is a way of life. The Global Brand & Creative team within Marketing is responsible for brand and marketing creative, from building brand awareness campaigns to producing customer stories that move markets.

About the role

Salesforce is looking for a Senior Lead Copywriter to join the Customer & Brand Partnerships Creative team. This role is for someone who understands that powerful copy simplifies the complex and reveals what’s possible for real people when they use a product. You’ll lead copy across customer marketing and brand partnerships, shaping narratives that resonate far beyond the brand while honoring multiple voices and missions. You’ll write across formats—flagship customer narratives, co-branded campaign headlines, social captions, and more—with intelligence, empathy, and a strong editorial point of view.

Responsibilities

• Lead copy development across customer marketing and brand partnership creative, including customer stories, campaign copy, co-branded activations, editorial content, digital, social, and experiential touchpoints.
• Shape and maintain narrative coherence across complex, multi-format programs, ensuring every piece of copy ladders up to a unified story with emotional impact.
• Interview customers, distill complex business outcomes, and translate them into narratives that feel human, compelling, and strategically aligned.
• Act as a senior creative voice and copy lead on cross-functional teams, partnering with creative directors, designers, strategists, and brand partnership managers from brief through delivery.
• Write across a wide range of voices and formats—from bold campaign headlines and punchy social copy to long-form storytelling and editorial features.
• Drive creative concepting and ideation, bringing a strong copy perspective to the earliest stages of a project.
• Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs.
• Manage multiple workstreams simultaneously across pods and programs, meeting deadlines in a fast-paced, high-output environment.
• Incorporate feedback with grace and iterate quickly, balancing creative conviction with collaborative flexibility.

Requirements

• 7-10 years of copywriting experience, with a strong track record in brand, customer marketing, integrated campaigns, or editorial contexts.
• A portfolio demonstrating narrative range and strategic depth, with storytelling that builds across touchpoints and connects with real audiences.
• Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling, with experience writing customer or case study content.
• Deep understanding of brand voice and how to apply, protect, and evolve it across diverse formats, surfaces, and partnership contexts.
• Experience leading copy on cross-functional creative teams and collaborating closely with designers, strategists, and senior stakeholders.
• Exceptional editorial instincts: structure, rhythm, clarity, and economy of language at every scale.
• Experience working within or alongside brand partnerships, sponsorships, or co-branded programs is a plus.
• Agency experience (in-house or external) is a plus.
• Comfortable working at both the strategic and executional level, moving fluidly between big-picture narrative framing and line-level copy craft.

Benefits

• Time off programs, medical, dental, vision, and mental health support.
• Paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

Pay

The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only and does not include company bonus, incentive for sales roles, equity, or benefits, as applicable.