Senior Copywriter, Brand
About the role
The Senior Copywriter, Brand at Tilt is responsible for crafting compelling and distinctive brand and campaign copy. This role requires a writer with a genuine creative voice to define and protect how Tilt speaks across all surfaces, from brand narratives to direct response copy.
Responsibilities
- Own Tilt’s voice: Sharpen the brand’s voice, set a high bar for craft, and ensure all written content sounds clear, human, and unmistakably Tilt.
- Create brand copy: Write clever, warm, and relatable copy that moves people and sets the standard for great writing.
- Concept to campaign: Generate big ideas and ensure campaigns feel whole and inevitable by blowing out central concepts across various channels and formats.
- Tell the long story: Lead long-form narrative projects that build trust, clarity, and emotional connection with the audience.
- Drive growth through language: Write direct response copy for ads, email, and performance channels that convert without sounding forced.
- Build the system: Design and refine AI-assisted copy workflows, including writing prompts, style guides, and frameworks to stay on-brand while producing great work at scale.
- Collaborate across the creative org: Work closely with designers on campaign concepting and brand development to ensure writing and design move together, not in parallel.
- Shape creative practice: Influence how the team develops creative standards, reviews work, and pushes the bar higher.
- Make financial language feel human: Write clear, emotionally intelligent copy that builds trust and respects people, especially those who are hardworking.
Requirements
A voice that's all your own: Developed a genuine creative point of view over your career, with a distinctive, alive, and never overwrought writing style.
Conceptual mind: Campaign ideas for days, able to think strategically and generate strong creative platforms.
Brand experience at depth: Worked on brand identity or rebrand projects and understood capturing a company's spirit in language and holding it consistently across every touchpoint.
Long-form narrative range: Confident in writing both 12-word taglines and 1,200-word brand stories, knowing when each is right.
Performance copy fluency: Fluent in writing for direct response channels, understanding the rhythms, clarity requirements, and accountability to outcomes without sacrificing voice.
Systems thinker: Able to document what makes writing work and build frameworks that help others write better, including AI-assisted tools.
Deep collaborator: Thrives in creative feedback loops, takes critique as fuel, and invests in the team's work as much as your own.
Clear presenter: Can walk a room through a creative rationale and make people feel the rightness of a choice, not just understand it.
Agency and/or in-house experience: Navigated real-world timelines, stakeholders, and constraints without compromising on quality.
Qualifications
Don’t meet every qualification? We care about potential over your past. If you bring ambition and drive to what we're building, we want to hear from you.
Benefits
Virtual-first teamwork: Collaborating across 14 countries, 12 time zones, and counting.
Competitive pay: Competitive compensation packages and generous equity.
Complete support: Flexible health plans at every premium level, substantial subsidies, and visibility into leadership team.
Paid global onsites: Reconnecting over shared meals or kayaking adventures in destinations like Vail, San Diego, and Mexico City.
Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.
Pay
Competitive compensation packages and generous equity.
Schedule
Virtual-first teamwork: Collaborating across 14 countries, 12 time zones, and counting.