Senior Copywriter - Brand Campaigns
for each section. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. Do not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO etc. The posting includes some legal bits: "Walmart and its subsidiaries are committed to maintaining a drug-free workplace..." That's boilerplate; we should remove it.
Also "Primary Location..." maybe we can include location as a short paragraph? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Location is minor metadata; we could include a short
maybe under a generic "About the role"? But we have About the team etc. The posting includes "About the team:" which is prose. We could treat that as part of About the role? Or we could have a section "About the team". However headings allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should stick to those headings only. So we need to map content accordingly.
We have:
- About the role: Could include Position Summary, Role summary, About the team. So we can put that in About the role section.
- Responsibilities: What you'll do.
- Requirements: What you'll bring? Or maybe Requirements = Minimum Qualifications? But they also have Skills heading. We need to decide.
They gave list of possible headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to include a section only when posting has real, specific content for it. So we need to decide which sections we have content for.
We have:
- About the role: yes.
- Responsibilities: yes (What you'll do).
- Requirements: maybe we can put "What you'll bring" as Requirements? Or we could treat that as Skills. But they have both Requirements and Skills. We could split: Requirements = Minimum Qualifications (education/experience). Skills = What you'll bring (skills, abilities). Qualifications could be Preferred Qualifications? But they said Qualifications heading maybe for both minimum and preferred? However they also have Skills heading.
We need to avoid filler. Let's map:
- Requirements: Minimum Qualifications (Bachelor’s degree... etc). That's specific.
- Skills: What you'll bring (list of abilities). That's specific.
- Qualifications: Preferred Qualifications (list). That's specific.
Thus we have four sections: About the role, Responsibilities, Requirements, Skills, Qualifications, Benefits, Pay.
We should not include Schedule.
Now we need to format.
We need to preserve all substantive information, not invent or summarize away detail. So we need to include all details from each section.
Let's extract content.
About the role: Combine Position Summary...Role summary: "We’re seeking a self-starting, experienced Senior Copywriter to concept and craft big ideas that break through, creating stories that move people and strengthen the brand across every channel. From TV and online video to display, social and OOH, you’ll bring a clear, compelling voice to every campaign you touch. The ideal candidate has a strong background in advertising, brand storytelling and campaign development, with experience pitching and executing 360 ideas across every channel. You know how to turn insights into emotionally resonant work, writing scripts, stories and captions that feel human, memorable and true to the brand."
About the team: "Walmart Creative is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive brand design systems and creative that meet customer needs and drive business objectives while keeping our brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all. We value talent, innovation, curiosity, collaboration, culture, insights, and results and we are committed to helping all people save money and live better."
We can combine these into a few paragraphs.
Responsibilities (What you'll do): list bullet points:
- Concept, write and refine ideas for 360 campaigns that break through (from TV and online video to social, digital and OOH)
- Collaborate closely with art directors, designers, editors and producers to bring ideas to life across every format
- Sell ideas internally, inspiring partners and stakeholders with creative that drives results
- Guide the work from concept through final delivery, crafting, rewriting and polishing scripts and copy for clarity, rhythm and impact
- Collaborate in post-production to ensure the story lands—refining edits, dialogue and flow to bring the creative vision to life
- Confidently pitch and champion concepts—building alignment across teams and helping partners see the power of the idea
We need to preserve exactly as given, but we can format as - .
Requirements (Minimum Qualifications): "Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting."
We should keep that. Possibly we can drop the introductory sentence "Outlined below..." as it's filler? It's part of the posting but maybe considered boilerplate? It's not substantive? It's describing that if none listed... but we have listed. Might be okay to keep but it's not essential. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The sentence "Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications." is substantive? It's basically describing the section. Might be considered boilerplate but it's part of the posting. However we could keep it as a
before the list. But we could also just include the qualifications themselves. I'd keep the qualifications themselves; the introductory sentence is not essential detail but it's not harmful to keep. However to be safe, we can include it as a
.
Skills (What you'll bring): list bullet points:
- Proven expertise in copywriting with the ability to craft clear, engaging, and brand-consistent content across multiple channels
- Collaborative mindset and ability to partner seamlessly with art directors, strategists, producers, editors, and marketing leads
- Big-thinking, sharp storytelling, and executional craft across scripts, campaigns and high-impact video and paid media
- Demonstrated skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced creative environment
- Strong grasp of voice, tone and brand messaging, with ability to adapt across channels
- Strong presentation, communication, and interpersonal skills
- A genuine curiosity to understand and champion our customer
We need to preserve exactly.
Qualifications (Preferred Qualifications): "Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies"
Again we can keep the list.
Benefits: The paragraph: "At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart."
We need to keep all that. Could format as
paragraphs. Could also break into
- for lists but it's prose. We'll keep as
.
Pay: "The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock". There's some weird spacing. We'll keep as is.
We must not include Schedule.
We must not include any boilerplate like drug-free workplace etc. Remove that.
Also remove "Primary Location..." maybe we could include as a short
under About the role? It's minor metadata; we could drop it. The instruction: fold minor metadata into a short
or drop it. So we could include a short
with location. But we already have About the role section; we could add a
at end: "Primary location: 5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America". That's minor metadata; we can include as a short
. That seems okay.
Now produce HTML fragment.
Structure:
About the role
... (position summary + about team)
Primary location: 5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America
Responsibilities
- ...
...
Requirements
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.
Skills
- ...
...
Qualifications
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
- Copywriting for online brand initiatives
- Copywriting in an online creative or related digital field
- Copywriting in a retail environment
- Developing copy concepts in a retail or marketing environment
- Working for or with creative agencies
Benefits
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage
for prose. We must not repeat job title as heading. Do not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO etc. The posting includes some legal bits: "Walmart and its subsidiaries are committed to maintaining a drug-free workplace..." That's boilerplate; we should remove it. Also "Primary Location..." maybe we can include location as a short paragraph? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." Location is minor metadata; we could include a short
maybe under a generic "About the role"? But we have About the team etc. The posting includes "About the team:" which is prose. We could treat that as part of About the role? Or we could have a section "About the team". However headings allowed: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should stick to those headings only. So we need to map content accordingly.
We have:
- About the role: Could include Position Summary, Role summary, About the team. So we can put that in About the role section.
- Responsibilities: What you'll do.
- Requirements: What you'll bring? Or maybe Requirements = Minimum Qualifications? But they also have Skills heading. We need to decide.
They gave list of possible headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to include a section only when posting has real, specific content for it. So we need to decide which sections we have content for.
We have:
- About the role: yes.
- Responsibilities: yes (What you'll do).
- Requirements: maybe we can put "What you'll bring" as Requirements? Or we could treat that as Skills. But they have both Requirements and Skills. We could split: Requirements = Minimum Qualifications (education/experience). Skills = What you'll bring (skills, abilities). Qualifications could be Preferred Qualifications? But they said Qualifications heading maybe for both minimum and preferred? However they also have Skills heading.
We need to avoid filler. Let's map:
- Requirements: Minimum Qualifications (Bachelor’s degree... etc). That's specific.
- Skills: What you'll bring (list of abilities). That's specific.
- Qualifications: Preferred Qualifications (list). That's specific.
Thus we have four sections: About the role, Responsibilities, Requirements, Skills, Qualifications, Benefits, Pay.
We should not include Schedule.
Now we need to format.
We need to preserve all substantive information, not invent or summarize away detail. So we need to include all details from each section.
Let's extract content.
About the role: Combine Position Summary...Role summary: "We’re seeking a self-starting, experienced Senior Copywriter to concept and craft big ideas that break through, creating stories that move people and strengthen the brand across every channel. From TV and online video to display, social and OOH, you’ll bring a clear, compelling voice to every campaign you touch. The ideal candidate has a strong background in advertising, brand storytelling and campaign development, with experience pitching and executing 360 ideas across every channel. You know how to turn insights into emotionally resonant work, writing scripts, stories and captions that feel human, memorable and true to the brand."
About the team: "Walmart Creative is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive brand design systems and creative that meet customer needs and drive business objectives while keeping our brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all. We value talent, innovation, curiosity, collaboration, culture, insights, and results and we are committed to helping all people save money and live better."
We can combine these into a few paragraphs.
Responsibilities (What you'll do): list bullet points:
- Concept, write and refine ideas for 360 campaigns that break through (from TV and online video to social, digital and OOH)
- Collaborate closely with art directors, designers, editors and producers to bring ideas to life across every format
- Sell ideas internally, inspiring partners and stakeholders with creative that drives results
- Guide the work from concept through final delivery, crafting, rewriting and polishing scripts and copy for clarity, rhythm and impact
- Collaborate in post-production to ensure the story lands—refining edits, dialogue and flow to bring the creative vision to life
- Confidently pitch and champion concepts—building alignment across teams and helping partners see the power of the idea
We need to preserve exactly as given, but we can format as - .
Requirements (Minimum Qualifications): "Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting."
We should keep that. Possibly we can drop the introductory sentence "Outlined below..." as it's filler? It's part of the posting but maybe considered boilerplate? It's not substantive? It's describing that if none listed... but we have listed. Might be okay to keep but it's not essential. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The sentence "Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications." is substantive? It's basically describing the section. Might be considered boilerplate but it's part of the posting. However we could keep it as a
before the list. But we could also just include the qualifications themselves. I'd keep the qualifications themselves; the introductory sentence is not essential detail but it's not harmful to keep. However to be safe, we can include it as a
.
Skills (What you'll bring): list bullet points:
- Proven expertise in copywriting with the ability to craft clear, engaging, and brand-consistent content across multiple channels
- Collaborative mindset and ability to partner seamlessly with art directors, strategists, producers, editors, and marketing leads
- Big-thinking, sharp storytelling, and executional craft across scripts, campaigns and high-impact video and paid media
- Demonstrated skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced creative environment
- Strong grasp of voice, tone and brand messaging, with ability to adapt across channels
- Strong presentation, communication, and interpersonal skills
- A genuine curiosity to understand and champion our customer
We need to preserve exactly.
Qualifications (Preferred Qualifications): "Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies"
Again we can keep the list.
Benefits: The paragraph: "At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart."
We need to keep all that. Could format as
paragraphs. Could also break into
- for lists but it's prose. We'll keep as
.
Pay: "The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock". There's some weird spacing. We'll keep as is.
We must not include Schedule.
We must not include any boilerplate like drug-free workplace etc. Remove that.
Also remove "Primary Location..." maybe we could include as a short
under About the role? It's minor metadata; we could drop it. The instruction: fold minor metadata into a short
or drop it. So we could include a short
with location. But we already have About the role section; we could add a
at end: "Primary location: 5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America". That's minor metadata; we can include as a short
. That seems okay.
Now produce HTML fragment.
Structure:
About the role
... (position summary + about team)
Primary location: 5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America
Responsibilities
- ...
...
Requirements
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.
Skills
- ...
...
Qualifications
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
- Copywriting for online brand initiatives
- Copywriting in an online creative or related digital field
- Copywriting in a retail environment
- Developing copy concepts in a retail or marketing environment
- Working for or with creative agencies
Benefits
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage
before the list. But we could also just include the qualifications themselves. I'd keep the qualifications themselves; the introductory sentence is not essential detail but it's not harmful to keep. However to be safe, we can include it as a
. Skills (What you'll bring): list bullet points: - Proven expertise in copywriting with the ability to craft clear, engaging, and brand-consistent content across multiple channels - Collaborative mindset and ability to partner seamlessly with art directors, strategists, producers, editors, and marketing leads - Big-thinking, sharp storytelling, and executional craft across scripts, campaigns and high-impact video and paid media - Demonstrated skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced creative environment - Strong grasp of voice, tone and brand messaging, with ability to adapt across channels - Strong presentation, communication, and interpersonal skills - A genuine curiosity to understand and champion our customer We need to preserve exactly. Qualifications (Preferred Qualifications): "Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies" Again we can keep the list. Benefits: The paragraph: "At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For Information About Benefits And Eligibility, See One.Walmart." We need to keep all that. Could format as
paragraphs. Could also break into
- for lists but it's prose. We'll keep as
. Pay: "The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock". There's some weird spacing. We'll keep as is. We must not include Schedule. We must not include any boilerplate like drug-free workplace etc. Remove that. Also remove "Primary Location..." maybe we could include as a short
under About the role? It's minor metadata; we could drop it. The instruction: fold minor metadata into a short
or drop it. So we could include a short
with location. But we already have About the role section; we could add a
at end: "Primary location: 5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America". That's minor metadata; we can include as a short
. That seems okay. Now produce HTML fragment. Structure:
About the role
... (position summary + about team)
Primary location: 5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America
Responsibilities
- ... ...
Requirements
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.
Skills
- ... ...
Qualifications
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
- Copywriting for online brand initiatives
- Copywriting in an online creative or related digital field
- Copywriting in a retail environment
- Developing copy concepts in a retail or marketing environment
- Working for or with creative agencies
Benefits
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage