Senior Copywriter - Brand and Marketing Campaigns

Responsibilities

• Lead copy development for integrated campaigns across digital, social, email, video, and print channels.
• Create messaging that aligns with brand goals, customer needs, and business objectives.
• Mentor junior writers and provide creative feedback to elevate team performance.
• Collaborate with designers, art directors, project managers, and marketing stakeholders.
• Present and defend creative concepts using audience insights, strategy, and data.
• Leverage Generative AI tools to support ideation, content development, and workflow efficiency.
• Review and refine AI-generated and human-written content to ensure quality, consistency, and brand alignment.

Qualifications

• 5+ years of copywriting experience in an agency or in-house creative environment.
• Strong portfolio showcasing concept development, storytelling, and integrated campaigns.
• Excellent writing, editing, presentation, and communication skills.
• Experience mentoring creatives and collaborating across cross-functional teams.
• Advanced understanding of Generative AI tools and AI-assisted content creation.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field preferred.