Senior Creative, Brand Narrative Copywriter

About the role

We are seeking a Senior Creative, Brand Narrative Copywriter to join our talented team. This role involves defining how our brands speak across the Vail Resorts portfolio, leading brand voice and narrative direction, and shaping narrative systems.

Responsibilities

• Define and evolve brand narrative frameworks and language systems that scale across channels.
• Concept and write original, on strategy creative across digital, email, paid media, OOH, social, video, and experiential.
• Translate business objectives and briefs into clear creative and brand narrative direction.
• Bring perspective to the work by connecting audience insight, culture, and performance learnings.
• Help shape both long-term and seasonal narrative direction in partnership with creative leadership.
• Work in close partnership with an Art Director and Associate Creative Director to lead ideas from concept through execution, collaborating with designers, producers, account teams, and external partners along the way.
• Present work with conviction, clarity, and a strong strategic point of view.
• Guide freelance writers to ensure consistency, quality, and tone.
• Contribute to a high bar, collaborative creative culture.

Requirements

• Strong conceptual thinking and the ability to shape brand narratives, not just individual assets.
• Ability to deliver storytelling ranging from high-level narrative and campaign concepts to precise, channel-specific execution.
• Mastery of voice and tone, with sound judgment on how and when language elevates the work.
• Clear understanding of holistic, multi-channel marketing and integrated storytelling.
• Strong cultural fluency and judgment around relevance, tone, and audience context.
• Ability to bridge strategy and execution with confidence.
• Comfort navigating complexity, feedback, and multiple projects at once.
• Collaborative mindset and a sharp point of view on creative quality.

Qualifications

• 7+ years of experience in copywriting, brand creative, agency and/or in-house environments.
• Exceptional writing, editing, and verbal communication skills, with a proven ability to craft distinctive, high-quality copy.
• Experience working across integrated campaigns and brand systems.
• Ability to use or learn project management tools, creative tools, and AI tools.
• Portfolio demonstrating narrative thinking, conceptual strength, and range.

Benefits

• Ski/Mountain Perks!
• Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• More employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Full Time Roles Are Eligible For The Above, Plus Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Pay

The starting wage for this role is $80,000 - $100,000 + Annual Bonus.

Schedule

This role is full-time with flexibility to work off-site on Mondays and Fridays. Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states in which we currently operate.