Senior Copywriter, Customer & Brand Partnerships Creative

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation is a way of life. The Global Brand & Creative team within Marketing is responsible for brand and marketing creative, from building brand awareness campaigns to producing customer stories that move markets.

About the role

Salesforce is looking for a Senior Lead Copywriter to join the Customer & Brand Partnerships Creative team. This role is for someone who understands that powerful copy simplifies the complex and reveals what’s possible for real people. You’ll lead copy across customer marketing and brand partnerships, shaping narratives that resonate beyond the brand while honoring multiple voices and missions. You’ll write across formats—long-form storytelling, campaign headlines, social captions, and more—with intelligence, empathy, and a strong editorial point of view.

Responsibilities

• Lead copy development across customer marketing and brand partnership creative, including customer stories, campaign copy, co-branded activations, editorial content, digital, social, and experiential touchpoints.
• Shape and maintain narrative coherence across complex, multi-format programs, ensuring every piece of copy ladders up to a unified story with emotional impact.
• Interview customers, distill complex business outcomes, and translate them into narratives that feel human, compelling, and strategically aligned.
• Act as a senior creative voice and copy lead on cross-functional teams, partnering with creative directors, designers, strategists, and brand partnership managers from brief through delivery.
• Write across a wide range of voices and formats—from bold campaign headlines and punchy social copy to long-form storytelling and editorial features.
• Drive creative concepting and ideation, bringing a strong copy perspective to the earliest stages of a project.
• Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs.
• Manage multiple workstreams simultaneously across pods and programs, meeting deadlines in a fast-paced, high-output environment.
• Incorporate feedback with grace and iterate quickly, balancing creative conviction with collaborative flexibility.

Qualifications

• 7-10 years of copywriting experience, with a strong track record in brand, customer marketing, integrated campaigns, or editorial contexts.
• A portfolio demonstrating narrative range and strategic depth, with storytelling that builds across touchpoints and connects with real audiences.
• Proven ability to make complex technology or B2B subject matter feel simple, human, and compelling, with experience writing customer or case study content.
• Deep understanding of brand voice and how to apply, protect, and evolve it across diverse formats, surfaces, and partnership contexts.
• Experience leading copy on cross-functional creative teams and collaborating closely with designers, strategists, and senior stakeholders.
• Exceptional editorial instincts: structure, rhythm, clarity, and economy of language at every scale.
• Experience working within or alongside brand partnerships, sponsorships, or co-branded programs is a plus.
• Agency experience (in-house or external) is a plus.
• Comfortable working at both the strategic and executional level, moving fluidly between big-picture narrative framing and line-level copy craft.

Skills

• Strategic thinker with strong editorial judgment, knowing when to lead and when to listen.
• Proactive and resourceful, able to find the path and move forward without waiting.
• Asks smart questions, takes feedback well, and improves the work with each iteration.
• Believes the best brand copy lives at the intersection of truth and feeling.
• Energized by the creative complexity of partnership work, honoring multiple stakeholders while keeping the story clear and compelling.

Benefits

• Time off programs, medical, dental, vision, and mental health support.
• Paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

Pay

The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only and does not include company bonus, incentive for sales roles, equity, or benefits.