Senior Copywriter, Brand & Performance, Freelance/Part-Time (DTC / Consumer Brands)

About the role

A consumer brands company is hiring a freelance Senior Copywriter who can move confidently between brand storytelling, packaging, editorial content, ecommerce, and direct response across three consumer brands. This is an ongoing contract at up to 10 hours per week.

Responsibilities

• Developing brand and campaign copy across three consumer brands
• Creating editorial concepts, seasonal themes, campaign narratives, and content stories
• Writing packaging, product detail page and ecommerce, paid social, and direct response landing page copy
• Translating detailed briefs into clear, compelling customer-facing messaging
• Adapting copy appropriately by channel
• Ensuring all work is on-brief, brand-aligned, thoroughly proofread, and complete before review
• Revising and optimizing copy based on stakeholder feedback, customer insights, and performance results

Qualifications

• Proven experience writing for DTC or consumer brands
• A versatile portfolio spanning brand, ecommerce, packaging, editorial, and performance copy
• Excellent writing, editing, grammar, and proofreading skills
• Strong judgment around messaging hierarchy, clarity, tone, pacing, and repetition
• Experience translating technical, functional, or complex product information into accessible, customer-friendly language
• The judgment to identify and substantially improve generic, formulaic, or AI-generated copy
• Ability to overlap with EST working hours for collaboration, feedback, and live iteration